An app designed with “readers in mind” has been launched by a newspaper publisher for its regional titles.
Trinity Mirror has introduced the redesigned app for iPhone, iPad and Android, which can be downloaded for free.
The app has already been introduced by the Bristol Post and Cambridge News, with the Hull Daily Mail due to be the next title to undergo the upgrade.
More regional titles are then set to follow suit.
Trinity Mirror says the app will also be “chock-full of videos and other interactive content”.
Cambridge News editor-in-chief David Bartlett said: “The launch of the app is great news and helps us continue in our quest to bring the news to as many people as we possibly can.
“It’s been a busy year, and our reporters and other staff work incredibly hard to keep our readers up to date and supplied with the very best journalism we can offer.
“This is another way we can make sure our readers can find what they need, when they need to find it, and that they can always get their hands on the information they want.”
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For “interactive content” read pop-up Google surveys, puerile quizzes, and endless videos with nothing more than captions over stock images. Just when you thought Trinity Mirror could only annoy you via desktop.
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I don’t get why papers are currently stuffing their sites full of video.
On my local papers new site the pages seem to be ‘chock full’ of them and even more annoying they autoplay (or play with a very short delay that’s hard to catch them to cancel.)
My main problem with them is that very often they add nothing to a story, they use my data up on my phone and increase the page load, and all I really want to do at the end of the day is load an article, and by the time I’ve skipped a survey, killed their adverts off, stopped the video playing and waited for their comments to load – I’m not sure I can be bothered !! Not to mention I bet they take ages to produce.
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Webmonkey,
Video pre-roll is a lucrative revenue stream. That’s why they’re there.
If that means Trinity’s business model is given a boost, I, for one, support it wholeheartedly.
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Webmonkey
That’s part reason why news on local news sites will never be effective, I too have visited sites to read an article only to give up after a few seconds having been bombarded with intrusive overlaid adverts which are almost impossible to hit X to remove and get to the copy underneath, scrolling in video ads or in many cases irrelevant sponsored content and links.
The advertising suits don’t get the point that whilst a click appears to be their only priority, annoying obstacles to actually accessing the content people are visiting the site to read will drive potential traffic away, but in a commercial world that’s of little interest to them
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