A regional publisher has hailed a project which saw its journalists advise community groups on getting better media coverage.
Trinity Mirror held 27 ‘speedmatching’ events between November and March, which allowed representatives from such groups to meet journalists and discuss the best way to promote their projects in the press.
The events were held at regional newspaper offices, or other centres, and 154 different groups took part overall.
HTFP previously reported on ‘speedmatching’ conferences held by the Leicester Mercury and Manchester Evening News, and 44pc of participants have received media coverage since taking part.
MEN digital development editor Seb Ramsay, left, talks to a community group volunteer at one of the events
The project, run with the Media Trusts, was funded by the Department for Communities and Local Government.
More than 250 organisations had applied to take part, and TM says it will now consider holding similar events in future if funding can be found.
Neil Benson, Trinity Mirror’s editorial director for regionals, said: “These events are a win-win for everyone involved – our journalists made some great contacts and really enjoyed the experience, and the feedback from those charities and community groups who took part has been really positive.”
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Basically a ‘reader generated content workshop’ then
Make it easy for groups and individuals to provide print ready copy and thus reduce the need for even less reporters
Clever stuff
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“These events are a win-win for everyone involved – our journalists made some great contacts and really enjoyed the experience”
Must have been scary for them.
Y’know.
Being permitted out of the office. Meeting the punters. Talking to the punters.
Just like wot blunts used to do? 😉
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Y’know HTFP. That first para is really bugging me.
“A regional publisher has hailed a project which saw its journalists advise community groups on getting better media coverage”
In my time I’ve hailed a cab, been hailed a hero, but never hailed a project?
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