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Publisher launches UK-wide mental health survey ahead of awareness campaign

Natasha DevonA regional publisher is to conduct a group-wide survey of newspaper readers’ mental health ahead of a worldwide awareness campaign this autumn.

Trinity Mirror has teamed up with mental health charity Mind to launch an online survey of readers’ mental health experiences and the support available across its regional portfolio.

The nationwide survey, which is appearing on all TM’s regional web brands, has been launched ahead of World Mental Health Day, on 10 October.

The move comes as a daily newspaper prepares to publish a special edition dedicated to issues surrounding the subject.

Archant-owned title the Eastern Daily Press will run a special edition on Tuesday as part of its ongoing Mental Health Watch campaign.

The edition will be guest edited by Natasha Devon MBE, who served as the Department for Education as a mental health champion for schools between August 2015 and May 2016.

A host of guest columnists will also feature – alongside the usual news, features, business and sport stories.

Ahead of the edition’s publication, the EDP will host a Facebook Live debate about mental health on Monday.

Natasha, pictured above left, said: “I am hoping that in guest editing the EDP I can make the paper solutions-focused.

“The untold mental health stories are the ones that explore how people recovered, what they use to manage their conditions and the fantastic things they are still able to do and achieve.

“One of my aims as a campaigner has been to give mental illness a less frightening public face. I’m really excited about working with the EDP to bring what I hope will be a message of hope.”