A regional publisher has celebrated a “stunning performance” after its online portfolio achieved record growth.
Newsquest Scotland’s titles recorded more than 7m unique users and 42m page views during March.
Additionally, the website of the Glasgow Evening Times reached a record 1.5m unique users with 8.5m page views in the same period.
Other titles published by Newsquest in Scotland include Glasgow-based dailies The Herald and The National, as well as the Sunday Herald.
It also runs another daily newspaper, the Greenock Telegraph, as well as a number of weekly titles.
Newsquest Scotland editor-in-chief Donald Martin, pictured above left, welcomed the latest digital figures.
He said: “This is a stunning performance across our diverse portfolio of online newspaper and magazine brands in Scotland and reflects our increasing engagement with our audience through relevant, unique and compelling content.”
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He said: “This is a stunning performance across our diverse portfolio of online newspaper and magazine brands in Scotland and reflects our increasing engagement with our audience through relevant, unique and compelling content.”
Do human beings actually talk like that? If so I want to be a penguin
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I’m always keen to see the digital ad revenues performance against such ‘stunning’ figures
Are they similarly stunning?
As there is a stunning platform on which to capitalise and is seen by huge numbers of people presumably the ad sales people are successfully monetising this vast audience?
Let’s face it, if this market isn’t being capitalised upon one has to question the relevance of these ‘stunning’ figures to the business
Perhaps the editor or one of the commercial chiefs can give us feedback in revenue terms in relation to this performance?
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So if I’m reading this correctly it’s a piece about excitement that more people than ever are looking in the shop window without buying the goods?
A case of online newspaper ‘free view’then
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” Perhaps the editor or one of the commercial chiefs can give us feedback in revenue terms in relation to this performance?”
Looks like my previous comment above has found its own answer as ‘ no comment’ appears to be the answer to what I thought was a very simple relevant question in real business terms
I rest my case
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It’s interesting to note just how little interest this story about a so called ‘sunning performance ‘ and other web traffic, UV reports like it generates these days.
Maybe we are all unimpressed by meaningless numbers of little or no value to the profitability of a business in an industry in serious decline.
If it were about huge newspaper copy sale reversals,or stunning online paywall news subscriptions, vast ad revenue gains or mammoth increases in profitability then perhaps people would likeky be impressed.
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You lot, as usual, have got it all wrong. The more views pages get, the more advertisers like it, because their adverts are seen by more people, so they pay publishers vast sums of money.
The fact that the adverts are, in many cases, bloody annoying pop-ups that obscure the stories and more and more people are buying ad-blockers is merely incidental, as is the fact that print is still raking in far more cash than digital.
Hang on a minute……
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