A regional daily’s six-month rolling relaunch has concluded with a price increase – with its editor stating the pound’s falling value is among the reasons for the move.
The News, Portsmouth, has completed a revamp which has seen the newspaper introduce features including turning pages two and three into daily ‘digest’ pages, a feature lifted from Johnston Press national sister title the i.
The News has also expanded its what’s on and leisure coverage, introduced new daily lifestyle pages and a ‘City Buzz’ page to celebrate good things going on in Portsmouth.
However, the paper has announced it has gone up in price on weekdays from 75p to 80p, although the price of its weekend edition remains at 90p.
In a message to readers announcing the move, editor Mark Waldron wrote: “Such increases are never pleasing for me and my team and we know it will be a feeling shared by many of you. So it is not a decision we take lightly.”
He added: “But we operate within a world with some very harsh financial realities. Without advertising, this newspaper would cost several pounds for each edition.
“Fortunately, our advertisers subsidise this figure, but in a digital age that subsidy has reduced. At the same time, the physical cost of printing this paper is rising rapidly.
“The cost of paper alone is increase by between eight and 12pc as a result of the fall in value of the pound, a considerable annualised sum for all publishers. We also have similar increases for the ink we use.
“A price rise will help us cover the rising costs of production and it will safeguard against fluctuations in the advertising market. It will also ensure we can continue to provide quality and trusted journalism – something more important than ever in these days of deep political changes and the rise of fake news.”