A regional daily welcomed a major cycle race on to its patch with a front page editorial urging readers to get on their bikes.
Nottinghamshire hosted a stage of the Tour of Britain on Wednesday, and the Nottingham Post described it as a “red letter day in the history of Nottingham sport”.
In the comment piece, the Post called on readers to “be inspired” by the riders.
It also ran live coverage of the stage online throughout the day.
The editorial reads: “Television coverage of the ride through local beauty spots provides a showcase for Notts itself. And we hope the broadcasters show plenty of kerbside enthusiasm for the sport in the county that is the historic home of Raleigh.
“It might help bring the event back to the county. More importantly, we hope today’s spectacle inspires local people to discover – and perhaps re-discover – the pleasures and benefits of cycling.
“At a time of concern about obesity in both children and adults, the message needs getting across.
“Not everyone enthused by the Tour de Britain will reach the heights achieved by Laura Kenny and Chris Froome… but the important thing is that they consider incorporating cycling into a sustained active lifestyle, whether for sport, for commuting or just for leisure and pleasure. Bikes are good for you.”
The Post followed up its on the day coverage with a commemorative front page wraparound yesterday.