The Cambridge News has nearly doubled its audience since last June, according to the latest Trinity Mirror ABCe figures.
The News topped the charts for year-on-year rises, which showed it had a 98.9pc increase in daily average unique browsers.
The former Local World daily has published its monthly digital audience figures since October 2016.
The statistics show Southport weekly The Visiter spent its second consecutive month atop the year-on-year charts for Facebook growth, with a 77.9pc increase in audience.
On Twitter, the Birmingham Mail recorded its fifth consecutive table-topping performance in a row, with a 54.9pc increase in the number of followers it has gained on the social network.
Average daily unique browsers for each newsbrand are as follows:
Product | Daily users | MoM% | YoY% |
Birmingham Mail | 409,555 | -7.9 | 70.8 |
Bristol Post | 136,916 | -15.1 | 24.0 |
Cambridge News | 87,916 | 28.6 | 97.4 |
Chronicle Live (Newcastle) | 297,527 | -2.5 | 25.5 |
Coventry Telegraph | 86,324 | -12.1 | 37.2 |
Daily Post (Wales) | 130,604 | 19.8 | 60.4 |
Derby Telegraph | 92,858 | -2.7 | 29.7 |
Gazette Live (Teesside) | 125,872 | -0.8 | 18.7 |
Get Reading | 54,040 | 9.0 | 15.6 |
Get Surrey | 81,962 | 23.9 | 87.5 |
Grimsby Telegraph | 47,576 | 9.1 | 16.5 |
Huddersfield Daily Examiner | 85,516 | 1.2 | 29.0 |
Hull Daily Mail | 133,878 | -1.2 | 28.5 |
Leicester Mercury | 88,681 | -5.3 | 7.0 |
Liverpool Echo | 712,426 | 9.2 | 35.8 |
Manchester Evening News | 984,217 | -16.9 | 31.6 |
Nottingham Post | 115,464 | -0.3 | 29.7 |
Plymouth Herald | 115,366 | 9.9 | 42.8 |
The Sentinel, Stoke | 96,115 | -2.3 | 15.1 |
Trinity Mirror Regional Network | 4,915,591 | -2.1 | 98.9 |
Visiter (Southport) | 17,040 | 3.4 | 18.6 |
Wales Online | 429,656 | 6.6 | 9.5 |
Numbers of Facebook likes for each newsbrand are as follows:
Product | Likes | MoM% | YoY% |
Birmingham Mail | 280,682 | 8.9 | 26.9 |
Bristol Post | 129,111 | 3.4 | N/A |
Cambridge News | 42,095 | 22.5 | N/A |
Chronicle Live (Newcastle) | 245,571 | 2.5 | 32.0 |
Coventry Telegraph | 48,882 | 3.3 | 54.6 |
Daily Post (Wales) | 192,397 | 1.9 | 66.9 |
Derby Telegraph | 55,346 | 2.6 | N/A |
Grimsby Telegraph | 38,355 | 1.6 | N/A |
Huddersfield Daily Examiner | 91,530 | 2.5 | 29.3 |
Hull Daily Mail | 137,965 | 1.1 | N/A |
Leicester Mercury | 59,374 | 3.0 | N/A |
Liverpool Echo | 1,194,530 | 0.7 | 7.2 |
Manchester Evening News | 1,452,298 | 1.9 | 39.7 |
Nottingham Post | 93,113 | 1.9 | 31.4 |
Plymouth Herald | 105,569 | 1.5 | N/A |
Teesside Evening Gazette | 115,224 | 1.1 | 19.8 |
The Sentinel, Stoke | 92,200 | 1.6 | N/A |
Visiter (Southport) | 16,141 | 2.8 | 77.9 |
Wales Online | 394,837 | 2.6 | 46.4 |
Numbers of Twitter followers for each newsbrand are as follows:
Product | Followers | MoM% | YoY% |
Birmingham Mail | 242,001 | 2.6 | 54.9 |
Bristol Post | 110,817 | 2.3 | N/A |
Cambridge News | 73,163 | 2.6 | N/A |
Chronicle Live (Newcastle) | 151,416 | 2.2 | 43.1 |
Coventry Telegraph | 72,010 | 2.2 | 42.7 |
Daily Post (Wales) | 82,356 | 1.8 | 34.1 |
Derby Telegraph | 65,282 | 1.6 | N/A |
Grimsby Telegraph | 14,969 | 1.0 | N/A |
Huddersfield Daily Examiner | 52,651 | 1.5 | 24.4 |
Hull Daily Mail | 70,530 | 2.1 | N/A |
Leicester Mercury | 93,700 | 1.8 | N/A |
Liverpool Echo | 362,098 | 1.8 | 25.4 |
Manchester Evening News | 480,206 | 2.5 | 41.3 |
Nottingham Post | 124,978 | 2.2 | N/A |
Plymouth Herald | 51,953 | 2.0 | N/A |
Teesside Evening Gazette | 69,179 | 2.0 | 38.3 |
The Sentinel, Stoke | 65,687 | 2.6 | N/A |
Visiter (Southport) | 9,198 | 0.7 | 12.5 |
Wales Online | 176,866 | 2.5 | 47.6 |
The only trouble I find with figures like this is they don’t actually show what went in to increasing these figures. A YoY doubling is good but if it is based upon 1000x more links being put out there then I’d rather see the financial variance that the increase has created.
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Awkward isn’t it that in alternate weeks the Cambridge News announces seven redundancies and then a doubling of its digital audience in a year?
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Keeping in mind publishers are businesses, there to deliver a profit for their shareholders, this reporting of y/y increases and heightened web traffic is completely meaningless if it doesn’t translate to hard fast revenue.
I know whenever digital figures are published the comments are usually around revenues but as a business that’s really all that matters,no ones interested in how many people look in the shop window or walk in and take the goods off the shelf without paying so reporting on the tactics, which might very well involve more people seeing the site and engaging with them ,serves no purpose if the input doesn t affect the output: e.g.; revenue,
If it doesn’t then all it is is meaningless stats serving no purpose whatsoever
when publishers report web revenue sales against y/y or q to q will be the time I will take them seriously, failing to do so indicates to me something to hide or at best something not worth shouting about
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To Chris Morley’s comment … doesn’t look awkward to me, just a sad reminder that digital revenue isn’t yet replacing print revenue. Everyone knows the NUJ has a downer on the idea of digital, but the sad truth is that print revenue is going away as advertisers move their spend online. Surely the News is in a much better place being 100% up year on year than it would be if it wasn’t seeing that online growth.
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Donnie
Not all advertising spend is going on line,if so the revenue figures across all digital media would be much much higher than now,businesses are more focused on reaching a specific audience or geographical sector than ever before and realise local press is no longer effective or economical to advertise in hence some publishers try the desperate tactic of tyingin business for a year via time share type sales seminars,
Many businesses are investing more in highly targeted local lifestyle magazines or hyper local independent publications as the best a local paper could offer was a vast audience and high quality content which they no longer are able to offer
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Advertising revenues from digital platforms will continue to disappoint, and more hits, views etc will not translate into an equivalent increase in turnover. I read the E+S almost daily online but have never checked out any ads on there and probably never will. So if I ran a business I for one would look for other ways to promote it. It would be interesting to know how many digital readers it takes to make up for one lost paper reader, in pure financial terms. Many hundreds I would assume.
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Newspapers are fighting to survive. We all think it’s sad that print is dying but I don’t buy newspapers, I can’t remember the last time I bought one and I don’t know anyone under 60 who does. That’s life. Newspapers’ only choice now is to try to slow the decline of print sales while trying to build a future.
I wish digital detractors would try to take a less narrow view and see the storytelling opportunities digital brings while accepting we have to publish what some people wrongly dismiss as clickbait in order to grow online audiences.
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