The last print edition of the Grantham Target has hit the newsstands today after the company said it had failed to gain a strong enough foothold in the local market.
TM says The Target will retain a presence online with its own website and social media channels, but has refused to comment on whether any jobs are affected by the changes.
Its closure does not affect the company’s other print editions in the Lincolnshire Target series – in Boston, East Lindsey and Sleaford.
The Target is the first print product to be closed by Trinity Mirror since its takeover of Local World in October last year.
At the time of its launch, its cover price of 50p was almost half that of the Grantham Journal’s 95p.
A Trinity Mirror spokesperson said: “The Grantham Target was launched in January 2015 and while it was well received and initial signs were good it has not managed to gain a strong enough foothold in the local print market.
“It was a bold move to launch a new title in the current climate and we believe one well worth taking.
“The project has given us a valuable experience and while newspaper sales have ultimately not been sufficient for us to maintain the print product, we have seen a significant growth in digital audience from the area and we will continue to serve the community online editorially and commercially.
“Lincolnshire Media has the largest reach across the county through the Lincolnshire Echo, Boston Target, East Lindsey Target, Sleaford Target and online and we will continue to focus on these successful platforms.”