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Regional daily launches new rugby union magazine

A new magazine focusing on grassroots rugby union has been launched by a regional daily.

The Eastern Daily Press has announced the launch of ‘Up and Under’, billing it s the “ultimate guide to Norfolk rugby”.

The magazine cover approximately 20 rugby clubs from across Norfolk, as well as professional players with links to the county.

Around 7,500 copies have been distributed directly to local clubs, with two editions each season planned.

The first issue of the EDP's rugby union magazine 'Up and Under'

The first issue of the EDP’s rugby union magazine ‘Up and Under’

Andy Orchard, Archant sales director, said: “With so much coverage going to football in the county, we wanted to give a bigger voice to the local rugby community – which is why we came up with Up and Under.

“The guide, which published 7,500 copies, has been delivered exclusively to all the local rugby clubs, ensuring it goes to the right audience – and is a great fit for new advertisers commercially.”

The first 52 page edition can also be viewed online.