More than six million unique monthly users are visiting Newsquest Scotland websites, according to the regional publisher.
The company announced the record-breaking number in its annual online review of its Scottish portfolio.
Newsquest said the success reflected “outstanding growth” across its Herald & Times Group titles, based in Glasgow, and also included an “excellent” performance by Scottish regional titles acquired last year from the Romanes Publishing Group.
Newsquest newspapers in Scotland include daily titles The Herald, Glasgow Evening Times and The National.
Gordon Stevenson, head of digital at Newsquest Scotland, said: “Our increased investment in training, real-time content analytics, digital product improvement and a belief in the power of social media has helped accelerate our ambitions to way beyond our initial audience targets.”
Gordon, pictured above left, further addressed a recent announcement by Facebook that it would be changing its algorithms.
The social networking site now prioritises user-generated content over media and brand content, and limits articles with so-called ‘click-bait’ headlines.
Gordon said a “huge” percentage of traffic to Newsquest’s websites came from Facebook referrals across all device types.
He added: “This provides a two-way opportunity for engaging in meaningful, relevant dialogue with readers. It’s about delivering the right content at the right time on any device the reader chooses.”
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Brilliant, the share price must be rocketing, the revenue pouring in, and staff being hired by the truckload to service such a brilliant success. Well done, everybody.
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Wot Dick said.
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Just once, I’d like to beat Dick Minim to the sarcastic exultation………………………..yes, wot he said.
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Yawwwwwwn
Zzzzzzzzzzzzzzz
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“….Our increased investment in training, real-time content analytics, digital product improvement and a belief in the power of social media has helped accelerate our ambitions to way beyond our initial audience targets.”
Dear Gordon Stevenson
Look up the definition of ‘ complete waste of your training budget’ and ” setting yourself low expectations” and you’ll find the above statement
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Well said Dick.
Nail. Head.
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Looks like Newsquest have no professional snappers left, judging by the quality of the picture.
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Anyone know how this compares with rivals at Johnston Press and DC Thomson?
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Johnston Press are rivals to nobody. They’re a zombie company with no future. Only question is whether they go under this month or next.
Another selling spree yesterday with investors dumping thousands of junk shares at 10p (0.2p in real terms).
JP print advertising figures are terrible and sales of their abysmal newspapers are going through the floor. Watch out for the latest ABC figures as they’ll be worse than the last ones. Add to that unusable web sites and you have a recipe for complete obliteration.
But Ashley says everything is going swimmingly so I must have misread all the evidence.
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Could any NQ staff please tell us (anonymously) what the bonus structure is in light of this stupendous achievement. Reckon I’ll be applying for one of the many new well-paid jobs in the light of this marvellous news.
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And the big question is: What does all this technological psychobabble mean in terms of revenue? Perhaps real-time content analytics will tell us, there again, maybe it won’t.
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Six million ‘unique users’. Crikey! That’s more that the number of people who live in Scotland.
Can someone explain this to me in terms I might understand… or have they misplaced a decimal point somewhere?
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Enlightening to see Gordon Stevenson leaping in here to amplify the staggering scale (see REGIONAL’s comment above) of the success here. Let’s be ‘avin’ yer, Gordon, old boy.
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Easy enough to lighten the poor man’s face in Photoshop before submitting it or take a good picture in the first place. Rather a good example of the sloppy attitude in the industry.
Did anyone mention what percentage of the ad profits come from digital as opposed to print.
With these wonderful boasts they must be making loads of money so what not celebrate by putting out more than a click count.
I think we know why not but I stand to be corrected by some hard cash figures.
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Really exciting………..
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