A year-long campaign to raise awareness of dementia and help those living with its effects has been launched by a regional daily.

The News, Portsmouth, has issued three key pledges asking its readers to increase support for sufferers and those close to them after research found more than 7,000 people on its patch are living with the condition.

Since the campaign was launched on last Monday’s front page, pictured below, The News has featured a series of stories on the condition.

It has promised to continue doing so throughout the year to raise awareness of the issue among its readers.

The News says it wants to double the number of ‘dementia friends’, people who are trained in how to deal with sufferers, across its patch.

It also wants to help ensure information and support for both carers and patients is easily available so people do not feel isolated.

Editor Mark Waldron said: “Dementia is already something that has a major impact on so many of our readers and we know this will increase in the years to come.

“It’s important as a community we understand what dementia is, how if affects people, and what we can all do to make sure it’s taken seriously and those who need help get it.”

Dr David Chilvers, chairman of the Fareham and Gosport Clinical Commission Group, added: “We applaud The News for its campaign and completely support the pledges.

“They are values you would want and hope for with a caring and compassionate society.”