Three regional newspapers have seen the estimated audience of their printed titles increase year-on-year, according to the latest figures from the National Readership Survey.
The Yorkshire Post and the Glasgow-based Herald and Sunday Herald all saw the reach of their printed titles rise during the period April 2014 to March 2015 – though overall readership was down overall because of a fall in website users.
Figures show that the joint print readership of the Herald and Sunday Herald increased from 437,000 to 475,000 per month while the titles had a combined print and website reach of 870,000, down from 891,000.
And the Yorkshire Post’s print readership rose from 573,000 to 576,000 over the year, with a combined print and digital audience of 733,000, down from 763,000.
The NRS released the figures yesterday for the estimated combined Print and Digital Data for national newspapers and a handful of regional titles, with the digital figures relating to March this year.
Its digital figures show that most of the regional titles featured in the figures saw a fall in their website visitors year-on-year, although the figures only include visitors from PCs and laptops, not mobiles.
At The Scotsman and Scotland on Sunday, the combined print and website reach per month fell year-on-year from 1,175,000 to 1,061,000.
And at Dundee-based The Courier, its estimated print and digital audience remained the same at 515,000, with a fall in print readership and a rise in digital users.
The Aberdeen-based Press and Journal, which was not included in last year’s figures, had a combined monthly reach of 482,000.
The NRS figures are different from the ABC sales figures and are estimated from surveys with individuals.
Yorkshire Post print readership up 3,000 (or .7 per cent) – due to the Tour de France-effect and its excellent coverage?
But while it is obviously better than a fall – HTFP is it really ‘a boost’? Within the margin of error seems more like it.
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Great to see the huge team effort put in to make the YP coverage of the TDF such a blinding success. Credit to the journalists and designers who worked with such passion over months to make it happen.
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