A news website has celebrated reaching one million unique users for the first time, less than five months after it was founded.
Trinity Mirror’s Belfast Live site achieved the milestone for the first time in July.
Around 700,000 more users than expected visited the site over the course of the month.
The website was launched in February with the aim of being a “one-stop shop for all things Belfast”, and four new editorial roles were created as a result.
It offers a mixture of breaking news, local sport, entertainment, events, What’s On listings, local interest and traffic and travel.
The site featured several big stories in July, including the death of a young man from Northern Ireland on holiday in Ibiza and Tall ships visiting Belfast.
Editor Chris Sherrard said: “To hit one million unique visitors for the month of July is an incredible achievement.
“The figures are testament to the hard work every member of the Belfast Live team puts in on a daily basis.
“We are delighted with what the site has accomplished and look forward to growing these figures even further in the future.”
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Hurrah, great news. The revenue increase, and enhanced profits, will doubtless hearten the company’s anxious employees. I call upon this website’s resident guru Oliver to explain exactly how this announcement will benefit everyone and the TM world in general, and how the online cash waterfall is finally cascading.
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Anyone know the population of the local coverage area and if Trinity Mirror released the geo data of the traffic, and repeat visitor percentage?
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Oliver? Who is Oliver?
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Clem: Oliver’s a bloke (I assume) who posts here about online matters and seems to understand the field better than most and writes about it clearly – i.e. no jargon. My question is – and I’ve laboured it here far too often – what does this “incredible achievement” contribute to the business in hard cash? Managers are always orgasmic over website hit numbers but will they provide enough revenue for decent, professional jobs in the future or just minimally rewarded ‘filing clerk’ admin jobs for toilers who get shapes to fit into other shapes? This is vital stuff for those still earning a living in local journalism.
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The total audience on comScore for June was 108,000 in the UK, I’d suspect it is another case of a publisher not understanding the difference between a unique browser and a unique user. And with that level of site traffic it is not commercially viable.
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