The Liverpool Echo has emerged as the most popular Trinity Mirror title on social media after Facebook ‘likes’ and Twitter ‘followers’ were included in its monthly online ABC figures.
The publisher has begun submitting statistics to ABC for its regional newspapers’ social media channels, in addition to visitor numbers for its websites.
The new figures reveal the Echo is the most popular of its titles on Facebook, with more than 1,000,000 readers choosing to ‘like’ its page, pictured below.
The Manchester Evening News has close to 750,000 ‘likes’, while the remainder of Trinity Mirror’s regional titles clock less than 150,000.
On Twitter, the MEN is more popular than its North-West neighbour the Echo, with 263,102 people ‘following’ the newspaper.
A total of 230,899 currently ‘follow’ the Echo.
In September, six of the company’s regional titles saw a month-on-month decline in the number of daily average unique browsers on their websites.
However, there were across the board year-on-year increases across its network.
More than 5.5 million unique users visited Wales Online during September, the most in the site’s history.
It also broke the record for the busiest single day of traffic, which came after Wales beat England in the Rugby World Cup.
The following table shows the web figures for September in full:
| Website | Daily Average UB | M-o-M change (pc) | Y-o-Y change (pc) |
| Birmingham Mail | 184,668 | -19.7 | 28.7 |
| Coventry Telegraph | 57,907 | 2.1 | 41 |
| Daily Post (Wales) | 74,912 | -0.9 | 99.7 |
| Huddersfield Daily Examiner | 62,134 | 17.1 | 52.1 |
| Liverpool Echo | 395,262 | -19.1 | 47.3 |
| Manchester Evening News | 582,672 | -8.3 | 49.7 |
| Newcastle Chronicle | 206,078 | -9.3 | N/A |
| Teesside Evening Gazette | 97,749 | 4.6 | 55.7 |
| The Journal | 6,671 | -3.4 | N/A |
| Visiter.co.uk | 10,685 | 23.9 | N/A |
| Wales Online | 323,104 | 25.3 | 79.4 |
| Trinity Mirror Regional Network | 2,050,892 | -7.3 | 52.1 |
The following table shows the Facebook figures for September in full:
| Website | Facebook ‘likes’ |
| Birmingham Mail | 131,241 |
| Coventry Telegraph | 22,403 |
| Daily Post (Wales) | 55,179 |
| Huddersfield Daily Examiner | 46,233 |
| Liverpool Echo | 1,003,169 |
| Manchester Evening News | 743,479 |
| Newcastle Chronicle | 121,644 |
| Teesside Evening Gazette | 73,662 |
| Visiter.co.uk | 3,734 |
| Wales Online | 144,112 |
The following table shows the Twitter figures for September in full:
| Website | Twitter ‘followers’ |
| Birmingham Mail | 108,697 |
| Coventry Telegraph | 36,537 |
| Daily Post (Wales) | 48,046 |
| Huddersfield Daily Examiner | 33,855 |
| Liverpool Echo | 230,899 |
| Manchester Evening News | 263,102 |
| Newcastle Chronicle | 77,192 |
| Teesside Evening Gazette | 38,385 |
| Visiter.co.uk | 7,069 |
| Wales Online | 83,382 |
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Good work, you can never have too many images of the Liver Building.
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Arrrrrrrrrrrrrrggggggggggggggghhhhhhhhhhhhhhhhhhhh!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Nice one, Trinity Mirror
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Likes aren’t the same as readers and friends aren’t the same as advertisers. Growing massive numbers that you can’t monetise is about vanity, not profit.
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Indeed it is Carts.
No doubt TM’s digital folk preen themselves to see these stats, but meaningless to everyone else, including its long-suffering shareholders.
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How desperate must TM be to try to show any kind of growth that they have now resorted to submitting page ‘likes’ and Twitter followers to ABC!
What next, a survey of rabbits and guinea pigs to find out what papers their hutches and cages are lined with?
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Yet another example of the regional press being in the dark ages when it comes to digital and social. Likes and followers mean nothing, it’s engagement levels that count.
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And they earned how much as a result, like?
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Yes. Yes. Yes. But who made the most money from all this (if nay).
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Unusual to see a thread of negative comments on HTFP. They’re normally such a cheery bunch
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