An independent newspaper group which which launched its first print title two years ago is aiming to build on its success by launching two sister titles.
The launch of the two new titles will create ten new jobs based at MegaGroup’s headquarters in Milford Haven, and later, two further posts in Llanelli.
Initial print runs will be 14,000 copies for the Carmarthenshire Herald and 10,000 copies for the Llanelli Herald, with distribution being carried out by Menzies.
The Carmarthenshire Herald will be stocked at 278 shops throughout the whole of Carmarthenshire, while the Llanelli Herald will be stocked at 137 outlets, mainly in Llanelli, Burry Port and surrounding areas.
MegaGroup has applied for £65,000 funding from the Wales Economic Growth Fund to help fund the infrastructure required for the project, including setting up a satellite office in Llanelli.
Managing editor Thomas Sinclair said: “Launching two brand new independent newspaper titles could be seen as a brave venture in this uncertain economic climate, but we at the Herald see a growing need for a county-wide voice for the people of Carmarthenshire.
“We will be launching these papers along the same principles which have made The Pembrokeshire Herald successful further west.
“We’re going to be an independent voice. Just like in Pembrokeshire, we’re not going to be relying on revenue from local authorities or any government sources.
“It’s again a return to good old fashioned journalism.”
Advertising sales director Tim Evans added: “This new venture gives a fantastic opportunity for our advertisers to have a new platform to promote their businesses across West Wales.
“We have already fully sold all the advertising spaces for the first editions, and are positive that the new papers will be a success.”
The Herald got off to an eye-catching start in July 2013 when an early edition of the paper fell victim to an apparent act of sabotage.
A front page advertisement for a car hire company was amended to include a sex act in the list of services it provided.
However the edition in question sold out and Thomas later said the incident provided the new start-up with a welcome publicity boost.
He told HTFP at the time: “It has all turned out OK in the end. Everyone knows about the Pembrokeshire Herald now.”