Naked farmers, vets and florists greeted an island daily’s readers in their newspaper as part of a bid to support local agriculture.

The Jersey Evening Post has produced a nude calendar for 2016 as part of its Keep Jersey Farming campaign, which aims to raise the profile of the island’s oldest industry and to rally readers to buy fresh local produce.

The calendar, which saw the models’ modesty protected with nothing more than a carefully placed calf, scythe or a sack of cider apples, featured in yesterday’s edition of the newspaper.

The campaign was launched in June and is supported by the Royal Jersey Agricultural and Horticultural Society, Jersey Farmers Union and the Genuine Jersey Products Association.

Clara Barthrop, the calendar’s Miss December

JEP editor Andy Sibcy said: “We decided to produce the calendar to raise awareness about our great Keep Jersey Farming campaign and to bring a smile to readers’ faces during 2016. I am sure it will achieve both very worthwhile objectives.

“The campaign is all about giving Islanders reasons and occasions to stop and think about the value of farming to Jersey. I am sure that when people do, they will appreciate how vital the role of farmers is in preserving so much of what is special about the Island.

“Whether the calendar is hung in kitchens, bedrooms or workplaces, it should spark plenty of conversations about farmers and farming.”

Brothers Tyrone and Powell Le Feuvre were among those to feature in the calendar.

Said Powell: “It all went well, apart from when Tyrone decided to bend over and tie his shoe laces up, leaving myself and the JEP photographer feeling rather horrified.

“But it was well worth the exposure as we hope the Keep Jersey Farming nude calendar will create laughter and encourage more people to support their local farmers.”