Three former regional press colleagues have reunited to found their own digital content agency.
Katie Oxtoby, Vicky Carr and Jenni Moulson have combined to launch The Content Market, a company which will specialise in content planning, research and creation.
The trio previously worked for Johnston Press in Leeds and Harrogate before pursuing careers in freelance journalism and PR.
Jenni left her role as Harrogate Advertiser business editor five years ago to found Haig PR, Vicky departed JP in 2012 to run her freelance journalism and copywriting business Verve Words and Katie worked on the Harrogate newsdesk until June this year.
Content Market journalists from left, Vicky Carr, Katie Oxtoby and Jenni Moulson.
Said Katie: “A large element of our work will involve research, including surveys and market analysis to create thought provoking data and insight targeted at specific market sectors and audiences.
“Delivering that data in a readable, interesting and engaging way is something many businesses struggle to do. Our background in journalism means we are able to find the stories at the heart of the statistics and share them with new audiences in a powerful way.”
Between them, the trio have spent more than 45 years in journalism.
The agency also aims to provide integrated social media services to distribute content and build audience engagement.
Vicky said: “Good quality writing and the strategic sharing of that content can have a powerful impact on brand engagement and marketing campaigns.
“We will be working with individual businesses and digital agencies to deliver content marketing strategies that generate loyalty and sales.”
Jenni added: “Business communications rely heavily on technology and content whether that be informative and searchable blogs, knowledge based articles and whitepapers or targeted website content.
“In a digital age social media channels are overflowing with average content and as journalists we can offer intelligent, well-written articles that people will notice, read and share.”
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Just what you need…..more surveys! But good luck with the venture. There is life outside newspapers.
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Good luck to them, but you’d hope former journalists would avoid adopting the “content generation” jargon from their old managers.
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And this week’s Verbosity Award goes to Ms Katie Oxtoby.
Is all that really English?
Good luck with your new venture…..
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Better to avoid a company name which can be pronounced in two ways, depending on the stress. Is it the ConTENT Market or the CONtent Market?
From the land of lost content
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Do all journalists live in such a negative, glass half empty, judgmental world or is it just the above four? As regional papers are making more redundancies by the week – https://www.nuj.org.uk/news/roll-call-of-newspaper-closures-and-job-losses/ how about congratulating three enterprising and very experienced journalists on their self starting initiative and applauding their determination to use and adapt their skills to meet the needs of modern businesses?
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