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Sunday's sales steady despite 12,500 year-on-year drop

Sales of a regional Sunday newspaper launched a year ago appear to have stabilised despite a 12,5000 drop in circulation since the launch issue.

Liverpool’s Sunday Echo began life with print sales of 33,266, but the latest ABC figures for Trinity Mirror dailies revealed it has now slumped to 20,736.

The Sunday Echo’s circulation dropped by 11,000 in its first five months but, aside from a spike of more than 25,000 sales in July, its figures have generally remained between 20,000 and 22,000.

All of the publisher’s other regional daily titles have also seen decline between January 2014 and January 2015.

Liverpool Echo Sunday front

The month-on-month statistics showed increases in circulation for the Manchester Evening News (1.6pc), Newcastle title The Journal (1.3pc) and the Western Mail (3.3pc).

The Daily Post’s readership remained unchanged, while there were declines in circulation between December and January for the other TM titles.

The latest full year-on-year figures for print editions are as follows:

Title Jan-15 Jan-14 Pc change
Birmingham Mail 28,945 38,361 -24.5%
Cardiff – South Wales Echo 20,219 23,876 -15.3%
Coventry Telegraph 21,872 24,631 -11.2%
Daily Post (Wales) 25,426 27,021 -5.9%
Huddersfield Daily Examiner 14,640 16,411 -10.8%
Liverpool Echo 61,172 68,395 -10.6%
Liverpool Sunday Echo 20,568 33,266 -38.2%
Manchester Evening News 67,280 69,772 -3.6%
Newcastle Chronicle 34,355 39,461 -12.9%
Newcastle-Upon-Tyne Sunday Sun 30,451 34,970 -12.9%
Sunday Mercury 24,130 27,749 -13.0%
Teesside – The Gazette 26,251 29,866 -12.1%
The Journal 16,884 18,597 -9.2%
Wales – The Western Mail 19,910 23,202 -14.2%
Wales on Sunday 15,175 18,409 -17.6%

The latest full month-on-month figures for the print editions are as follows:

Title Jan-15 Dec-14 Pc change
Birmingham Mail 28,945 30,597 -5.4%
Cardiff – South Wales Echo 20,219 20,433 -1.0%
Coventry Telegraph 21,872 21,626 1.1%
Daily Post (Wales) 25,426 25,422 0.0%
Huddersfield Daily Examiner 14,640 14,801 -1.1%
Liverpool Echo 61,172 61,313 -0.2%
Liverpool Sunday Echo 20,568 20,736 -0.8%
Manchester Evening News 67,280 66,193 1.6%
Newcastle Chronicle 34,355 34,954 -1.7%
Newcastle-Upon-Tyne Sunday Sun 30,451 30,725 -0.9%
Sunday Mercury 24,130 24,223 -0.4%
Teesside – The Gazette 26,251 26,809 -2.1%
The Journal 16,884 16,670 1.3%
Wales – The Western Mail 19,910 19,283 3.3%
Wales on Sunday 15,175 16,238 -6.5%

5 comments

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  • February 6, 2015 at 1:49 pm
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    20,000 still isn’t a bad sales figure for the Echo, to be fair.

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  • February 6, 2015 at 4:54 pm
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    Lose another 38 per cent in a year and it will be.
    Someone’s research looks dodgy.

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  • February 7, 2015 at 6:26 pm
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    Is 20,000 good in an area as well populated as this? Maybe it is by the today’s lower expectations. Good luck with it.

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  • February 9, 2015 at 10:14 am
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    Wonder what the Birmingham Mail has done in the past year to achieve a 25% drop?

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  • February 9, 2015 at 11:51 am
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    Think the whole concept was misjudged. People don’t buy Sunday papers for more of the same as they had all week, crime etc, they buy it to read while they’re trying to relax, that’s whay they’re largely composed of kiss and tell stuff, celebrity gossip or features.

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