ABCs: Only three paid-for weeklies increase print sales - Journalism News from HoldtheFrontPage

Only three paid-for weeklies experienced a year-on-year increase in average circulation in the period July to December 2014, according to today’s ABC figures.

The Goole Times (incorporating the Selby Times) saw a rise of more than three quarters to 15,045 compared to the same period in 2013.

However the previous set of figures did not include sales of the Selby Times, which was sold by Johnston Press to Goole Times owner Chronicle Publications Ltd in summer 2013.

As reported by HTFP Glasgow’s Sunday Herald saw a 34.7pc increase compared to the same period in 2013, while the only other paid-for weekly to post an increase was the South Shropshire Journal, whose circulation of 6,564 was up 1.3pc.

Northern Ireland’s Sunday Life had the biggest paid-for weekly circulation at 42,239, a 7.6pc decline on the previous year, followed by Newcastle’s Sunday Sun at 30,725, a 9.9pc drop.

The Kent Messenger had the third highest sales figures at 29,412, down 7.5pc on the previous year.

Titles which saw the biggest decrease included the Target series in Lincolnshire which recently moved from a part-free, part paid-for distribution model to 100pc paid-for.

Publisher Local World said that when free copies from the previous period are excluded, the titles’ circulation was up 32.8pc year-on-year, although this will not show up until the next set of ABC figures in August.

Here are the figures for all weekly paid-for titles ranked by order of year-on-year circulation change.

Figures for free weeklies can be found in the table underneath.

	Total	Y-on-Y%	% Paid for
Goole Times (Incorporating Selby Times)	15,045	75.3	100
Sunday Herald	32,204	34.7	100
South Shropshire Journal	6,564	1.3	100
Birmingham Post	7,948	-0.1	52.8
Herne Bay Gazette	2,041	-1	100
Newport Advertiser	6,023	-1.1	100
Faversham News	2,149	-1.7	100
Stirling Observer (Fri)	2,506	-1.7	100
Fermanagh Herald	11,607	-1.9	100
Arran Banner	2,962	-2.1	100
County Derry Post	4,373	-2.3	100
Border Telegraph	3,354	-2.4	100
Witney Gazette	5,949	-2.8	100
Ilkley Gazette	3,815	-2.9	100
Romsey Advertiser	6,174	-2.9	100
Campbeltown Courier and Argyllshire Advertiser	5,865	-3.2	100
Folkestone and Hythe Express	1,919	-3.2	100
Wharfedale and Aireborough Observer	3,017	-3.4	100
East Kent Mercury	9,358	-3.6	100
Annandale Herald and Moffat News	3,430	-3.7	100
Ayrshire Post	17,016	-3.7	100
Packet Newspapers – Helston	1,751	-3.7	100
Henley and South Oxfordshire Standard	9,267	-3.8	100
Retford Times	6,616	-4	100
Mid Somerset Gazette	7,308	-4.1	100
Annandale Observer	5,038	-4.2	100
Peeblesshire News	3,981	-4.2	100
Cumberland and Westmorland Herald	14,686	-4.3	99.9
Dumfries and Galloway Standard (Wed)	6,376	-4.3	100
North Norfolk News	5,934	-4.3	100
Stranraer and Wigtownshire Free Press	6,408	-4.3	100
Harwich and Manningtree Standard	5,391	-4.4	100
Strathspey and Badenoch Herald	3,785	-4.4	100
Banbridge Chronicle	3,573	-4.6	100
Bridgnorth Journal	6,094	-4.6	100
Weston, Worle and Somerset Mercury	13,326	-4.6	96.2
Leek Post and Times	9,758	-4.8	100
Strabane Chronicle	4,491	-4.8	100
Surrey Mirror	9,368	-4.8	100
Exmouth Journal	7,075	-4.9	92.8
Newry Reporter	9,128	-4.9	100
Lincolnshire Echo	18,684	-5.1	99.8
West Highland Free Press	7,152	-5.1	100
Impartial Reporter	12,134	-5.2	100
Mid Somerset Journal	7,258	-5.2	100
Dumfries and Galloway Standard (Fri)	10,928	-5.3	100
Strathearn Herald	1,521	-5.3	100
Cumberland News	21,368	-5.4	100
New Milton Advertiser and Lymington Times	17,572	-5.4	100
The Galloway News	6,067	-5.4	100
Dorking and Leatherhead Advertiser	7,635	-5.5	100
Keighley News	9,013	-5.5	100
Maidenhead Advertiser	16,294	-5.5	74.8
Scunthorpe Telegraph	17,403	-5.5	100
Great Yarmouth Mercury	12,923	-5.6	100
Hampshire Chronicle	9,283	-5.6	100
Brentwood Gazette	11,397	-5.7	72.2
Prestwich and Whitefield Guide	1,614	-5.7	100
Stirling Observer (Wed)	5,835	-5.7	100
Ulster Herald	10,524	-5.7	100
West Cumberland Times and Star	12,208	-5.7	100
Cardigan and Tivy-Side Advertiser	5,714	-5.9	100
Craven Herald and Pioneer	10,821	-5.9	100
Newbury Weekly News	14,986	-5.9	100
Derry News – Thursday	4,715	-6	100
Hexham Courant	12,560	-6	100
Blairgowrie Advertiser	1,588	-6.1	100
Clacton Gazette	12,227	-6.1	100
The Watford Observer	12,213	-6.1	91.8
Burnham and Highbridge Weekly News	2,425	-6.2	100
Dereham and Fakenham Times	5,415	-6.2	100
Isle of Wight County Press	28,413	-6.2	100
Derry News – Monday	4,869	-6.3	100
Irvine Times	2,508	-6.3	100
Sittingbourne News Extra	4,964	-6.3	100
Penarth Times	4,132	-6.4	100
Sidmouth Herald	5,730	-6.4	96.5
Darlington and Stockton Times	18,743	-6.6	100
East Lothian Courier	10,960	-6.6	100
Isle of Thanet Gazette	9,988	-6.6	100
Kentish Gazette	9,141	-6.6	100
Helensburgh Advertiser	4,460	-6.7	100
Essex County Standard	12,597	-6.8	100
Gravesend and Dartford Messenger	4,607	-6.9	100
Halstead Gazette	3,828	-6.9	100
Oban Times	12,612	-6.9	100
Sheerness Times Guardian	5,978	-6.9	100
Bicester Advertiser	3,288	-7.1	100
Knutsford Guardian	3,763	-7.1	100
Largs and Millport Weekly News	4,033	-7.2	100
Westmorland Gazette	21,093	-7.2	100
The Mid Devon Gazette	8,241	-7.3	100
Dover Express	5,798	-7.4	100
Inverness Courier (Fri)	10,627	-7.4	100
Rotherham and South Yorkshire Advertiser	22,658	-7.4	100
Cornishman	13,011	-7.5	100
Epping Forest Guardian	5,035	-7.5	78.1
Kent and Sussex Courier	20,754	-7.5	98.9
Kent Messenger	29,412	-7.5	100
Maldon and Burnham Standard	5,990	-7.6	100
Reading Chronicle	5,528	-7.6	78.5
Sunday Life	42,239	-7.6	98.6
Wishaw Press	5,223	-7.6	100
Highland News	5,474	-7.7	100
Forres Gazette	2,588	-7.8	100
Tyrone Herald	5,542	-7.8	100
Uttoxeter Post and Times	2,244	-7.8	100
Bucks Free Press	14,312	-7.9	85.7
South Wales Guardian	4,824	-7.9	100
Alloa and Hillfoots Advertiser	6,491	-8.2	100
Lowestoft Journal	12,085	-8.2	100
Barry and District News	3,929	-8.3	100
Frome Standard	4,939	-8.3	100
Andersonstown News	9,287	-8.4	100
Inverness Courier (Tue)	7,525	-8.4	100
Western Gazette	19,724	-8.6	98.7
Bath Chronicle	13,141	-8.8	95.8
Kilmarnock Standard (Ayrshire Weekly News and Irvine Valley News)	10,693	-8.8	100
Carmarthen Journal	12,488	-8.9	100
Slough Eton and Windsor Observer	5,233	-9	78
Ayr Advertiser	2,853	-9.1	100
Banffshire Journal	3,657	-9.1	100
Ludlow Advertiser	3,583	-9.1	100
Northern Scot	12,004	-9.1	100
West Briton	24,871	-9.1	100
Barnsley Chronicle	27,708	-9.2	100
Bridport News	7,065	-9.2	100
Essex Chronicle	21,187	-9.2	98.6
Sevenoaks Chronicle.co.uk	8,264	-9.2	100
Yorkshire – Gazette and Herald	8,556	-9.2	100
Hinckley Times	10,208	-9.3	100
Stroud News and Journal	8,594	-9.3	100
Beccles and Bungay Journal	4,755	-9.4	100
Tamworth Herald	15,297	-9.4	100
Bracknell News	2,804	-9.5	76.8
Crewe Chronicle	10,337	-9.5	100
Perthshire Advertiser (Fri)	8,516	-9.5	100
Chard and Ilminster News	4,513	-9.6	100
Dunfermline Press and West of Fife Advertiser	12,389	-9.6	99.9
Somerset Guardian	5,599	-9.6	100
Airdrie and Coatbridge Advertiser	9,447	-9.7	100
Hereford Times	23,022	-9.7	100
Ardrossan and Saltcoats Herald	8,346	-9.8	100
Braintree and Witham Times	8,809	-9.9	100
Newcastle-Upon-Tyne Sunday Sun	30,725	-9.9	100
North Wales Weekly News	9,533	-9.9	100
Gloucestershire County Gazette	9,725	-10	100
John O’Groat Journal	6,096	-10	100
Exeter – Express and Echo	17,070	-10.1	100
Waltham Forest Guardian	4,315	-10.1	96.1
Central Fife Times and Advertiser	4,240	-10.2	100
Llanelli Star	9,943	-10.2	100
Cornish Guardian	19,198	-10.3	100
Lochaber News	2,369	-10.3	100
Surrey Advertiser	18,235	-10.3	100
Gazette and Herald	14,691	-10.5	100
Salisbury Journal	16,183	-10.5	100
Whitehaven News	10,471	-10.6	100
Lennox Herald	7,139	-10.7	100
The Oxford Times	10,227	-10.7	100
Rutherglen Reformer	2,530	-10.8	100
Free Press – Monmouth	4,475	-10.9	100
Loughborough Echo	12,849	-10.9	100
Bridgwater Mercury	8,922	-11	100
Malvern Gazette	10,533	-11	100
North Devon Journal	20,372	-11	100
Cumnock Chronicle	4,939	-11.1	100
Aldershot News and Mail	7,502	-11.2	100
Caithness Courier	4,653	-11.3	100
Packet Newspapers – Falmouth	4,603	-11.4	100
Guardian (Northwich, Winsford and Middlewich)	10,567	-11.5	100
Northern Times	3,410	-11.5	100
Rochdale Observer (Sat)	11,698	-11.6	100
Andover Advertiser	9,050	-11.7	100
Hamilton Advertiser	12,553	-11.8	100
The Herald	8,307	-11.8	100
Runcorn and Widnes Weekly News	7,851	-11.9	100
Wiltshire Times	9,548	-11.9	100
Basingstoke Gazette	10,271	-12	100
Ross-shire Journal	6,024	-12	100
Perthshire Advertiser (Tue)	4,107	-12.2	100
Torquay – Herald Express	21,530	-12.2	99.9
Caernarfon and Denbigh Herald	8,023	-12.4	100
Kentish Express	11,183	-12.4	100
The West Lothian Courier	8,513	-12.4	100
Western Telegraph	13,806	-12.4	100
Heywood Advertiser	3,070	-12.6	100
Accrington Observer	7,595	-12.8	100
Macclesfield Express	8,806	-12.9	100
North Star	2,985	-12.9	100
Southport Visiter	6,798	-12.9	100
Wilts and Glos Standard	8,115	-12.9	100
Medway Messenger (Monday)	5,643	-13	100
Bucks Advertiser and Examiner	7,247	-13.2	100
East Kilbride News	6,762	-13.3	100
Bury Times	11,383	-13.4	100
Rossendale Free Press	7,913	-13.4	100
North Belfast News	3,322	-13.5	100
Somerset County Gazette	16,392	-13.5	100
Hertfordshire Mercury	15,427	-13.6	100
Stockport Express	8,357	-14	100
Irvine Herald and Kilwinning Chronicle	5,099	-14.3	100
Rochdale Observer (Wed)	7,068	-14.3	100
Paisley and Renfrewshire Gazette	4,292	-14.4	98.1
Holyhead and Bangor Mail	6,441	-14.5	100
Warrington Guardian	17,104	-14.7	100
Herts and Essex Observer	9,564	-15	100
Sunday Mercury	24,223	-15.1	91.3
Wales on Sunday	16,238	-15.1	100
Dumbarton and Vale of Leven Reporter	2,429	-15.3	100
Chester Chronicle	12,064	-15.7	100
Scotland on Sunday	27,533	-16.1	99.6
Welwyn Hatfield Times	8,662	-16.7	100
Middleton and North Manchester Guardian	3,655	-16.9	100
Clydebank Post	5,771	-17.2	100
Ormskirk Advertiser	3,908	-17.5	100
Rhondda Leader	4,342	-18.9	100
Glamorgan Gazette	9,094	-19.6	100
Gwent Gazette	2,880	-20.2	100
Merthyr Express	6,615	-20.6	100
Milford and West Wales Mercury	2,266	-21.8	100
Pontypridd and Llantrisant Observer	3,512	-22.5	100
Cynon Valley Leader	3,250	-22.7	100
Ellesmere Port Pioneer	2,244	-23	100
Crosby Herald	2,647	-24.5	100
Boston Target	8,681	-26.2	100
Sleaford Target	3,669	-43.8	100
East Grinstead Courier.co.uk	4,242	-55.8	100
East Lindsey Target	4,721	-83.9	100
Liverpool Sunday Echo	20,736		100
The Banffshire Advertiser	2,754		100
The Banffshire Herald	1,612		100
The Huntly Express	2,048		100
The Orcadian	8,201		100

Here are all the figures for free weekly titles, again ranked by percentage year-on-year circulation change:

	Total	Y-on-Y%	% Free
The Advertiser South Manchester	80,524	136.8	99.4
Maidenhead Advertiser – Complimentary Pick Ups	1,530	44.5	100
Worcester Observer	45,015	22.8	100
KM Extra (Thanet)	40,431	13.7	99.5
Northern Scot Mid Week Extra	20,377	7.5	100
Stretford and Urmston Messenger	18,428	5.6	99.2
Bury St Edmunds Mercury	24,182	5.2	100
Hitchin Comet	17,953	5.2	98.1
Nuneaton News	30,397	4.7	100
Diss Mercury	15,776	4.6	99.5
Saffron Walden Reporter	16,448	2.8	98.7
Walsall Advertiser	48,106	2.7	99.8
Sudbury Mercury	13,884	2.1	100
Bromsgrove Standard	32,113	1.8	100
Stowmarket Mercury	12,221	1.6	100
Hunts Post	39,173	1.5	95.4
Letchworth GC and Baldock Comet	19,751	1	98.2
The Herts Advertiser	39,499	0.9	96.7
East End Life	83,990	0.8	100
North Somerset Times	34,423	0.8	99
The Star	18,165	0.7	100
Paisley People	4,515	0.2	100
Royston Crow	11,845	0.1	94.7
The Advertiser – Yarmouth Edition	42,456	0.1	100
Champion	163,120	0	100
Thetford and Watton Times	18,768	0	96.7
Aberdeen Citizen	52,891	-0.1	100
Stourbridge News	47,888	-0.1	99.5
Bromsgrove Advertiser/Droitwich Spa Advertiser	32,144	-0.2	98.4
Redditch Advertiser	39,202	-0.2	99.5
Sandwell Chronicle	44,901	-0.2	99.7
Slough and Windsor Express	44,846	-0.2	96
Cannock Chronicle	53,606	-0.3	99.5
Halesowen News	34,734	-0.3	99.6
Messenger Extra (Gravesend, Dartford and Swanley)	21,356	-0.3	100
Stourbridge Chronicle	37,968	-0.4	100
Wolverhampton Chronicle	47,743	-0.4	99.6
Dudley Chronicle	35,379	-0.5	99.8
The Advertiser – Waveney Edition	43,993	-0.5	100
Dearne Valley Weekender	55,406	-0.6	100
Halesowen Chronicle	27,825	-0.6	100
Newbury and Thatcham Advertiser	15,072	-0.6	100
Telford Journal	40,646	-0.6	98.8
Wymondham and Attleborough Mercury	13,676	-0.6	98.6
North Devon Gazette	42,092	-0.7	97.1
Solihull Observer	52,893	-0.8	100
Worcester Journal (Berrows)	40,604	-0.8	99.5
Dudley News	29,980	-0.9	100
The Evesham and Cotswold Journal	27,012	-0.9	80.6
Ely Standard	5,801	-1	53.3
Midweek – Weston Super Mare	29,407	-1.1	100
The Shuttle	35,687	-1.2	91.8
Kent On Sunday	39,579	-1.3	100
The Advertiser – Norwich Edition	48,447	-1.3	100
Dunmow Broadcast	12,253	-1.4	98.7
Shrewsbury Chronicle	32,425	-1.4	91
Midweek Visiter	43,642	-1.5	100
Formby Times	9,936	-1.6	100
Stevenage Comet	29,087	-1.7	98.6
The Cumbrian Gazette (West)	18,505	-1.7	100
Coastal Scene	9,834	-1.8	100
Oswestry and Border Chronicle	11,196	-1.8	97.8
Stirling News incorporating Alloa and Hillfoots Weekender	15,612	-1.8	100
KM Extra Ashford	8,434	-2	100
Advertiser	31,819	-2.1	100
KM Extra (Folkestone and Hythe)	8,854	-2.2	100
Cambs Times	12,014	-2.4	92.1
Stockport Times West	36,863	-2.5	100
Milton Keynes Citizen	92,522	-2.6	99.8
Swanage and Wareham Advertiser	8,615	-2.6	100
Chester-Le-Street Advertiser	13,890	-2.7	100
KM Extra (Maidstone)	14,834	-2.8	100
Tameside Advertiser	71,428	-2.8	98.4
Bedford Borough Times and Citizen	62,211	-3	100
KM Extra (Medway)	31,234	-3	100
Redditch Standard	38,127	-3	100
Chorley and Leyland Citizen	22,128	-3.2	100
Midweek (Slough, Windsor, Maidenhead)	40,014	-3.3	100
Reading Midweek	53,592	-3.3	100
Dumfries Courier	21,660	-3.4	98.1
Durham Advertiser	21,074	-3.5	100
Herald and Post – Luton and Dunstable	72,001	-3.5	100
The London Magazine	78,741	-3.5	99.7
Croydon Advertiser	30,307	-3.6	72.1
Exmouth Herald	16,039	-3.6	99.9
Stockport Times East	39,358	-3.7	100
Wisbech Standard	9,677	-3.8	87.3
Consett-Stanley Advertiser	22,840	-4.2	100
Wilmslow Express	12,996	-4.2	92.9
Salford Advertiser	67,428	-4.8	98.3
KM Extra (Canterbury)	27,856	-5	100
St. Helens Star	66,530	-6.1	99.1
The Cumbrian Gazette (East)	24,254	-6.3	100
Wanstead and Woodford Guardian	3,595	-6.6	57.7
The Barnsley Independent	55,445	-6.7	100
Thurrock Gazette	44,989	-6.9	98.3
Runcorn and Widnes World	27,928	-7	99.7
Christchurch Advertiser	13,641	-7.1	100
Times (Faversham, Whitstable and Herne Bay and Canterbury)	26,298	-7.1	95.4
Glossop Advertiser	9,595	-7.2	99.3
Stroud Life	12,017	-7.4	75.3
Mid Beds Times and Citizen	16,290	-7.6	100
The Basingstoke Extra	18,965	-7.7	100
Bournemouth Advertiser	38,486	-7.9	100
Brentwood Weekly News	13,387	-8	100
Crewe and Nantwich Guardian	23,156	-8	99.9
Swindon Star	25,367	-8.5	100
Walsall Chronicle	43,677	-8.7	99.7
Chelmsford Weekly News	39,589	-8.8	100
Chester Xtra	32,750	-8.8	100
Rotherham Record	57,821	-9	100
Surrey and Hants Star Courier	51,448	-9.1	100
Wirral Globe	97,368	-9.3	99.2
Leigh, Tyldesley and Atherton Journal	41,284	-10	97.8
Basildon, Wickford and Billericay Recorder	44,121	-10.6	100
Stratford upon Avon Observer	12,536	-11	100
Sutton Coldfield Observer	44,299	-11	99
Eastleigh newsextra	17,290	-11.1	100
New Forest Post	26,336	-11.5	100
Inverness Scene	15,847	-11.8	100
Poole Advertiser	35,851	-12.2	100
Weymouth and Portland Advertiser	19,625	-12.5	100
Sale and Altrincham Messenger	41,240	-13	98.3
Coventry Observer	49,392	-13.3	100
Lichfield Mercury	29,455	-13.3	97.5
Southend Standard	38,551	-13.9	100
Winchester newsextra	10,107	-14	100
Evesham Observer	13,305	-14.2	100
Southend Standard – Castle Point, Rayleigh and Rochford	33,781	-14.2	100
Staines Informer	28,493	-14.6	100
North Yorkshire Advertiser	20,182	-14.8	100
Rugby Observer	25,733	-15.2	100
West Cornwall Packet	9,170	-15.4	99.4
Wear Valley Advertiser	18,067	-17.3	100
Leamington Spa Observer	21,946	-17.9	100
Great Barr Observer	16,178	-18.2	99.9
Banbury Cake	13,702	-19.2	100
Campaign Caerphilly, Ystrad Mynach and Bargoed	22,991	-19.3	100
Solihull News	51,731	-20.1	99
Wimborne and Ferndown Advertiser	8,999	-20.4	100
Nottingham and Long Eaton Topper	117,356	-20.5	100
Bracknell and Wokingham Weekender	26,145	-20.6	100
Wiltshire Star	25,096	-20.8	100
Crewe Xtra	10,254	-21.1	100
Folkestone Herald	17,777	-21.6	56.6
Bolton Journal	19,155	-21.8	100
Gloucestershire Independent	11,279	-24.6	100
Fife and Kinross Extra	17,305	-25.4	100
The Packet	16,076	-27.1	99.1
Darlington Aycliffe and Sedgefield Advertiser	32,973	-29.3	100
Crawley News	16,471	-32.9	100
Tribune	22,863	-34.4	100
Warrington Midweek	23,314	-34.4	100
East Cleveland Herald and Post	15,029	-37.9	100
Stockton and Billingham Herald and Post	29,091	-39.9	100
South Lakes and North Lancs Citizen	9,082	-46.1	100
Middlesbrough Herald and Post	15,544	-46.2	100
Uxbridge and West Drayton Gazette	20,494	-53.5	100
Bury Journal	9,319	-53.8	100
Ealing and Acton Gazette	20,796	-55.1	88
Hounslow Chronicle	13,678	-65.5	100
Oldham Advertiser	17,906	-67.7	99.4
The Coventry Times	11,870	-80.6	100
Brighton and Hove Independent	13,005		100
Mayfair Times	20,871		100

19 comments

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Observer50
February 25, 2015 at 2:20 pm

That’s odd.
On Feb 9 on this very website bosses of the Reading Chronicle were quoted as saying the sales of the paper had gone up by 50% following the closure of of the Reading Post. They proudly announced that the increase was based on the ABC figure for Feb 2014. Actual copies sold in Feb were 4,804. The latest ABC statistics show sales in December 2014 as 4,254. Holdthefrontpage helpfully calculates this as a DECREASE of 7.6%
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Capt Starlight
February 25, 2015 at 3:14 pm

It’s all bleak reading. What will be the figures in, say, five years time?
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ivy likes, Hants
February 25, 2015 at 3:39 pm

Freesheets seem to be selling well…
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Observer51
February 25, 2015 at 3:51 pm

@Observer50 – the Reading Post closed down in December 2014.
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Industry Analyst
February 25, 2015 at 5:01 pm

Nice to see the claptrap being spouted by Local World HQ zealots that their lemming-like rush to web everything first is having no affect on newspaper sales performance finally nailed to the wall thanks to some cold, hard facts. How disgraceful that these moonbeams have been able to bleed those wonderful papers dry in order to populate their low quality, ad-ruined websites and, in the process, ruin brands in their market place and send them spiralling towards oblivion. These people truly have no shame.
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ex-Advertiser, UK
February 25, 2015 at 5:25 pm

I don’t see the Harrogate Advertiser here. Am I looking in the wrong place?
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LocWorlder
February 25, 2015 at 7:51 pm

Why no Johnston Pressers?
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Flossie the Sheep
February 26, 2015 at 9:18 am

What are they hiding?
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JP Journo
February 26, 2015 at 10:28 am

JP stopped reporting its weekly ABCs about 9 months ago. Waste of money apparently. God knows how the advertising team are managing to sell any ads without a reliable sales figure to quote.
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Sue la mer, Nelsons county
February 26, 2015 at 10:45 am

JP journo
Better no sales figure to quote than these all time lows here at Archant
Businesses can see just how bad things have become here as we used to crow about our sales figures a few years ago but not surprisingly brush all mention under the carpet now and told not to discuss numbers.
You try selling ads into the weeklies and the dailies when no ones reading them.
Complete shambles
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ex-Advertiser, UK
February 26, 2015 at 10:48 am

I’ve just spotted the North Yorkshire Advertiser 20,182, down 14.8%. That must be all the JP Advertiser series including Knaresborough Post etc.
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MrI
February 26, 2015 at 11:10 am

Is there anyone left at JP to sell ads? None at Sunderland, just five newsroom execs, one reporter and the office cat.
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Jupiter
February 26, 2015 at 1:03 pm

As LocWorlder asks: Why no Johnston Presses?
The figures miss out tonnes of papers in Lancashire. Can’t HTFP ask Ashley?
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Tony hayers, Norwich City
February 26, 2015 at 6:02 pm

Looking at the dire state of the EDP and EN it’s not surprising that Archant want to remove all trace of these two papers from the front of their building, they saw this coming
Be interesting to see if the editor makes any comment in the papers about the embarrassing state that his two dailies and the free falling weeklies are in but somehow I think it will remain the elephant in the room.
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circulator
February 26, 2015 at 6:05 pm

JP simply don’t want advertisers to know the alarmingly low sales figures. God knows what spin surviving ad reps tell them to paper cracks. Great shame.
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nearly retired
February 27, 2015 at 12:55 pm

Congratulations to the Goole times and Selby Times.
I worked with the Sales Director of both those titles at the Hull Daily Mail and if anyone can squeeze more newspaper sales and advertising revenue out of a declining market ,belief you me ,he can.
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Archantlifer
February 27, 2015 at 6:30 pm

Archant did use to crow about their EDP /Evening News sales figures. The trouble is the figures were made up..they got rumbled and one man was made the scapegoat.
The silence since been deafening……
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Tony Hayers, Norwich
February 28, 2015 at 10:38 am

You’re right Archant lifer, made up figures that they shouted about,God awful figures they’re choosing to ignore
unbelievably they are still tweeting about being the countrys ‘biggest selling regional paper’ and the editor is using his favourite comedy catchphrase ‘tub thumping’ value of the EDP ???
Beggars belief how out of touch they are and how gullible they think their few remaining readers are.
The ‘ collapsed readership of the EDP and EN elephant in the room appears to be getting bigger
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Pedro
March 10, 2015 at 11:13 pm

Having worked at Archant until 4-5 years ago I am dumbfounded to see how far the sales of the EDP and evening news have fallen in recent times.

For the DP to be selling just over 40,000 copies when I remember it selling 75,000 on s poor day,and for the evening news, an odd title for a paper you can buy at breakfast time, to have all but entirely lost its audience is both an eye opener and a shocking statistic indicating a paper on its last legs surejy?
How ever can the powers that be allow these two once proud titles to continue, presumably losing money on a daily basis.
Glad I’m out of t of it but sorry for those staff that remain
Worrying times and with no positive vibes from above
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