The printing arm of newspaper publisher DC Thomson is to invest in new digital technology to enable it to produce bespoke newspapers

Discovery Print is to become one of only two businesses in the UK install a Kodak digital print head, providing it with the ability to produce bespoke newspapers capable of featuring unique advertising and marketing content.

It will also allow the company to produce micro-promotions using geocoded maps, barcodes and coupons and localised information including personalised text and images.

The innovative solution will operate alongside the company’s existing full press running speed of 90,000 copies per hour.

Discovery Print and DC Thomson Head of Operations (Newspapers), Guy Forester said: “The digital print head is an exciting proposition for the business and its clients who can combine print with web and mobile based marketing and advertising which, in turn, allows for enhanced measurability.

“In terms of what it offers our own titles, we print DC Thomson’s regional and weekly newspaper titles and the print head provides us with the ability to produce tailored marketing and advertising initiatives and campaigns via uniquely printed barcodes and coupons or more targeted campaigns for our advertisers.”