Trinity Mirror has claimed the number one ranking in regional digital publishing after its regional network of websites attracted almost 22m users last month.
For the first time, the newspaper has published ABCe figures for its regional network of sites alongside its national portals.
The network includes the companion sites for newspapers such as the Liverpool Echo, Manchester Evening News, Newcastle Chronicle and Birmingham Mail as well as the pan-Wales portal Wales Online.
The figures showed that during September, the regional sites attracted 21.9m unique users while the national sites topped 76m.
Commenting on the figures, Trinity Mirror chief executive Simon Fox said: “For the first time we have published our total regional network number which shows we are attracting nearly 22 million monthly unique users, making us the clear number one in regional digital publishing.
“We are seeing continued and impressive year-on-year growth right across our network of news brands – as a group we now reach over 91 million monthly users.
“Our national sites enjoyed growth of 145pc in September. This is down to the strength of our journalism and how we then publish this content across our platforms.
“Mobile and video are performing well and with social we are making real progress.”
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encouraging figures but as usual no mention of actual hard cash made against newspaper advertising profits.
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Wibble
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Figures, eh?
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It’s the detailed Omniture data that would make the most interesting reading – i.e. what specifically are people looking at, for how long, and how often. Big figures alone don’t tell us much at all.
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That’ll be the new Listicle First approach to content.
I’m sure that’s bringinh in millions of pounds.
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Newspapers are not slow to puff themselves. So I wonder why they don’t tell everyone about the huge sums of money they make from going digital first and running down print. The likely answer is that they are not.
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Given how infrequently they seem to update content other than news and sport, it doesn’t say much for the audience or their digital first policy
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91million users, amazing…so with the UK digital population at just over 48million (comScore) that means every person in the UK is reading a TM website and almost as many people from abroad (very handly for advertising) as well. When will senior management realise that unique browsers do not translate into unique users; multiple device usage and web analytics which do not provide de duplicated usage amongst individual sites create this false picture which ABC then verify – madness on so many levels!
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