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Regional publisher launches new lifestyle magazine

Regional publisher Archant is extending its lifestyle magazines portfolio with the launch of a new title in the North West.

The Cheshire Resident is being marketed as “the region’s most luxurious lifestyle publication” and will be distributed to 30,000 high-end homes and businesses.

Printed on glossy paper, the new monthly will be edited by Janet Reeder and will carry a mix of features, news, entertainment, fashion, motoring, property and luxury travel.

It will be distributed free with 20,000 delivered directly to properties valued in the £750,000+ bracket, 5,000 to homes in affluent areas of Manchester and a further 5,000 to selected businesses.

Meanwhile sister title Cheshire Life, now in its 80th year, is relaunching with a new cover design and lay-out changes.

Archant Lifestyle’s northern publishing sirector, Rhiannon Wragg, said: “These are exciting times for the company and these moves demonstrate our determination to remain as market leaders.

“This launch will complete our ambition of layering the Cheshire market with a super-luxury title, a much-loved and contemporary Cheshire Life and the niche lifestyle publication Living Edge.

“Together, they represent a formidable package for advertisers and readers.”