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Online ents editor appointed for regional websites

A new editor has been appointed to lead the development of entertainment sections on Trinity Mirror’s regional websites.

Lynda Moyo, left, has joined the group as What’s On editor from local niche website Manchester Confidential.

Her role will be to develop a content strategy to increase user engagement on the group’s regional What’s On platforms, starting with the CityLife section of the Manchester Evening News.

Lynda has already been working with the MEN on the introduction of new content including a greater focus on bars and clubs and live coverage of big events.

Said Lynda: “I’m delighted to have joined the Trinity Mirror regionals team and it’s really encouraging to see how far we’ve already come with CityLife in such a short period of time.

“I look forward to leading all our What’s On regional teams in making our sites the trusted choice of information and inspiration to help audiences plan their social lives.”

David Higgerson, digital publishing director for Trinity Mirror’s regional brands, said: “We’re delighted to have someone of Lynda’s calibre on our team.

“Alongside the editorial team in Manchester, Lynda has already made a big impact on our audience numbers in Manchester.

“Over the coming weeks, Lynda will begin working with our other newsrooms to drive further growth on top of the audience increase we are seeing thanks to the partnership with Planvine.

“Lynda is demonstrating that there is a huge appetite for our What’s On content if we build it around audience analytics.”