Four of Trinity Mirror’s regional daily and Sunday titles showed month-on-month sales increases during April according to the latest ABC figures.
Following on from a 0.2pc increase in March, the North Wales Daily Post circulation rose by 3.4pc last month to stand at 27,581.
The title has now posted two successive monthly sales increases since new editor Mark Thomas took over following his move from the now-defunct Liverpool Daily Post.
There were also sales increases for the Liverpool Echo, up 3.3pc, the Sunday Mercury, up 2.4pc, and the Huddersfield Daily Examiner, up 0.3pc.
However sales of all 15 of the group’s main regional titles were down when compared to the average figure for the period January to June 2013.
And sales of the Liverpool Sunday Echo continued to fall from its initial post-launch peak of 32,734 in February to 24,084 during April.
The full figures were as follows:
Title | Mar-14 | Jan- Jun ABCs | % Change |
Birmingham Mail | 37,232 | 40,280 | -7.57 |
Coventry Telegraph | 23,882 | 27,712 | -13.82 |
Huddersfield Daily Examiner | 15,924 | 17,704 | -10.05 |
Liverpool Echo | 68,158 | 74,984 | -9.10 |
Liverpool Sunday Echo | 24,084 | 0 | 0.00 |
Manchester Evening News | 69,612 | 73,622 | -5.45 |
Newcastle Chronicle | 37,629 | 43,308 | -13.11 |
North Wales Daily Post | 27,581 | 28,331 | -2.65 |
South Wales Echo | 22,237 | 27,700 | -19.72 |
Sunday Mercury | 27,495 | 31,982 | -14.03 |
Sunday Sun | 32,392 | 37,588 | -13.82 |
Teesside Evening Gazette | 28,769 | 33,013 | -12.86 |
The Journal | 17,868 | 20,875 | -14.40 |
Wales on Sunday | 17,227 | 23,416 | -26.43 |
Western Mail | 22,037 | 23,723 | -7.11 |
Those responsible for the demise of journalism at the titles in the Midlands should hang their heads in shame. Or will we once more hear the fabulous phrase that they are “successfully managing decline”?
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You know those businesses which started on someone’s kitchen table or in their garage, and grew to be global successes? Trinity Mirror are writing a new chapter in some management manual of the future – how to take a big, successful business and reduce it to kitchen table size. Any takers for a bet on how long a once-proud title like the Coventry Telegraph has left? Five years? Less? Whatever. It’s terminal.
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Are those figures football related? Liverpool sales up – Newcastle sales down?
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Well, that’s one way of twisting stats!
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wolverwanderer – this is the first time most of us even knew we’d fallen below 25,000. It’s very sad.
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