A television advert highlighting the role of local weekly newspapers as “the focal point of community life” is to be shown on ITV today.
The 30-second ad, entitled ‘Local Weekly Newspapers – With You All the Way’ has been put together by a group of independent titles led by Tindle Newspapers.
It will be shown on ITVs Central, West Country, Granada, Border, Yorkshire, Wales and West, Meridian, and Carlton regions with a 90-second extended version featured on weekly newspaper websites across the UK.
The TV campaign is organised by the Weekly Independent Newspaper Association (WINA) which represents small independent local publishers and is also backed by the Newspaper Society.
The animated ads feature a character called Ray showing his life story as covered by his local newspaper.
Starting with his birth announcement, it also features his appearance in a nativity play, and his purchase of a business that was advertised in the paper.
The 90-second version of the ad can be seen in full below.