Trinity Mirror digital boss David Higgerson has urged journalists to ‘get over their fear of Facebook.’

David, who is digital publishing director of the regional publisher, says journalists need to make the most of the social media platform’s ability to drive web traffic.

Writing on his personal blog, he wrote:  “A journalist who argues ‘Facebook is for my life, Twitter is for work’ is short-changing their employer and limiting their career options

“Facebook offers the ability to get people sharing what journalists have written. Rather than asking whether that’s right, journalists should be asking: “How do I make the most of that?”

In the blog post, David likens failing to share your newspaper’s stories with FB friends to “going into a newsagents with a friend and covering up your paper.”

His blog can be read in full here.