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End-of-season sales boost for Manchester daily

The Manchester Evening News put on 5pc circulation during May according the latest monthly ABC figures for Trinity Mirror titles.

While most of the group big daily and Sunday titles continued to show both month-on-month and year-on-year declines, the MEN increased its average circulation in May by 5.1pc to stand at 73,154.

The increase coincided with Manchester City’s two-point victory in the tightest Premier League race for years and speculation over the successor to David Moyes as Manchester United manager.

It left the MEN only 1.3pc down on last year’s average sales figure for May of 74,145.

However the figures showed some steep year-on-year circulation decreases for some of the other TM titles including the Birmingham Mail, down 13pc, the South Wales Echo, down 15.5pc, the Liverpool Echo, down 15.7pc, and Wales on Sunday, down 18.7pc.

And the circulation for Liverpool’s Sunday Echo fell by 9pc to stand at 21,919 compared with a post-launch high of 33,236 in its first two weeks of publication.

The full figures were as follows:

Title May-14 May 2013 % Change
Birmingham Mail    37,064 42,593 -12.98
Coventry Telegraph   22,984 26,939 -14.68
Huddersfield Daily Examiner   15,688 17,419 -9.94
Liverpool Echo     64,374 76,378 -15.72
Liverpool Sunday Echo 21,919 0 0.00
Manchester Evening News     73,154 74,145 -1.34
Newcastle Chronicle  37,382 42,212 -11.44
North Wales Daily Post   27,147 28,235 -3.85
South Wales Echo    22,496 26,630 -15.52
Sunday Mercury   26,734 31,400 -14.86
Sunday Sun    32,369 37,248 -13.10
Teesside Evening Gazette    27,977 31,983 -12.53
The Journal     17,732 20,502 -13.51
Wales on Sunday  16,332 20,097 -18.73
Western Mail  22,041 23,717 -7.07

 

3 comments

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  • June 6, 2014 at 1:44 pm
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    Actually when you put it like that, this really is a ‘good news’ story.

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  • June 9, 2014 at 7:45 am
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    How much longer can we survive? Especially when you consider these ‘official figures’ are already falsely inflated by bulk sales (for instance, the thousands of copies of the Birmingham Mail and the Coventry Telegraph which are deposited at Birmingham Airport each morning all count towards newspaper sales whether they’re picked up by passengers or not).
    I’m still part of the staff penny copy scheme, as are many others. Plus there are lots of other newspaper sales tricks that we peddle.
    Makes you wonder just what our true figures are?

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