The Manchester Evening News put on 5pc circulation during May according the latest monthly ABC figures for Trinity Mirror titles.
While most of the group big daily and Sunday titles continued to show both month-on-month and year-on-year declines, the MEN increased its average circulation in May by 5.1pc to stand at 73,154.
The increase coincided with Manchester City’s two-point victory in the tightest Premier League race for years and speculation over the successor to David Moyes as Manchester United manager.
It left the MEN only 1.3pc down on last year’s average sales figure for May of 74,145.
However the figures showed some steep year-on-year circulation decreases for some of the other TM titles including the Birmingham Mail, down 13pc, the South Wales Echo, down 15.5pc, the Liverpool Echo, down 15.7pc, and Wales on Sunday, down 18.7pc.
And the circulation for Liverpool’s Sunday Echo fell by 9pc to stand at 21,919 compared with a post-launch high of 33,236 in its first two weeks of publication.
The full figures were as follows:
Title | May-14 | May 2013 | % Change |
Birmingham Mail | 37,064 | 42,593 | -12.98 |
Coventry Telegraph | 22,984 | 26,939 | -14.68 |
Huddersfield Daily Examiner | 15,688 | 17,419 | -9.94 |
Liverpool Echo | 64,374 | 76,378 | -15.72 |
Liverpool Sunday Echo | 21,919 | 0 | 0.00 |
Manchester Evening News | 73,154 | 74,145 | -1.34 |
Newcastle Chronicle | 37,382 | 42,212 | -11.44 |
North Wales Daily Post | 27,147 | 28,235 | -3.85 |
South Wales Echo | 22,496 | 26,630 | -15.52 |
Sunday Mercury | 26,734 | 31,400 | -14.86 |
Sunday Sun | 32,369 | 37,248 | -13.10 |
Teesside Evening Gazette | 27,977 | 31,983 | -12.53 |
The Journal | 17,732 | 20,502 | -13.51 |
Wales on Sunday | 16,332 | 20,097 | -18.73 |
Western Mail | 22,041 | 23,717 | -7.07 |
Actually when you put it like that, this really is a ‘good news’ story.
Report this comment
How much longer can we survive? Especially when you consider these ‘official figures’ are already falsely inflated by bulk sales (for instance, the thousands of copies of the Birmingham Mail and the Coventry Telegraph which are deposited at Birmingham Airport each morning all count towards newspaper sales whether they’re picked up by passengers or not).
I’m still part of the staff penny copy scheme, as are many others. Plus there are lots of other newspaper sales tricks that we peddle.
Makes you wonder just what our true figures are?
Report this comment
There won’t be many left soon at this rate of decline
Report this comment