Regional newspapers will be able to include e-editions in their ABC figures from this month, it has been announced.
The ABC board has decided that for audit periods ending July 2014, a combined print and digital edition total will be shown on ABC certificates.
It means the next set of regional ABC figures, due out in August, will include the number of digital editions sold as well as print copies.
The Regional Publications certificate will be renamed ‘Combined Total Circulation Certificate’ and will include a full breakdown between print and digital copies.
ABC chief executive Jerry Wright said: “ABC is constantly innovating to meet the needs of the entire media industry and this agreement by the ABC Board is an example of that.
“As the prominence of new platforms increases, ABC remains committed to delivering industry-owned media brand certification across multiple channels.”
Alan Tyldesdey, Trinity Mirror’s regional newspaper sales director, said: “Providing industry-agreed data to media buyers is crucial for us to maintain valuable advertising revenue. We welcome the opportunity to demonstrate the breadth of our brands across print and digital formats.
“It is an excellent example of the industry coming together to facilitate significant change in the Regional Publications sector.”
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Does anyone actually buy digital editions – really ?
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Well I guess there’s only one way to find out, Si…
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Hi Si, maybe disabled people or the older generation (who happen to be computer savvy!) who are not as mobile as us buy digital editions?
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What counts as an e edition? Can someone link to examples that are sold online?
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Will it disguise the terrible collapse of newspaper sales, none of it down to shop floor staff.
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