A regional weekly newspaper has been relaunched under its website banner for the first time this week.
The Surrey Mirror’s publication under the ‘SurreyMirror.co.uk’ brand marked the final phase of a campaign to showcase what it calls its new multi-channel approach, designed to provide “local news all day, every day.”
The relaunch puts the paper at the forefront of moves by publisher Local World to more closely integrate its titles’ print and online sites, which has seen the old ‘thisis’ sites replaced by their companion newspaper brands.
SurreyMirror.co.uk already attracts 153,146 unique users per month in addition to an average print sale of 10,491, according to the most recent ABC figures.
Surrey Mirror.co.uk
Mirror editor Deanne Blaylock says readers across East Surrey will be provided with the best weekly, trusted digest of news, entertainment, property and sport.
“The Mirror is now one campaigning bumper edition in print, online and mobile whose journalists still believe a missing cat is as important as millions of pounds ‘missing’ in a council budget; whose team members champion the needs of the elderly and the disadvantaged as much as they do the winners of the local league cup,” she said.
The paper will continue to report on the same areas of Reigate, Redhill, Horley, Caterham and Oxted although all news will now be contained within a single edition.
“Together, our new website and reinvigorated paper mark a new chapter in our proud heritage of serving our communities,” added Deanne.
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This may or may not be a good thing, although personally I think it’s a bit daft rebranding the print product as the web address. Being seamlessly multi-platform doesn’t mean pretending a paper is a computer or tablet. Bit too clunky in my humble opinion.
Also, am I to take from this that Local World has actually closed its editions serving Caterham, Horley and Oxted? It may still serve the same areas, but I think that’s a bit misleading if they are wrapping them up in one edition now and could have led to a very different story.
FInally, it would be good to know if they really ARE running a 24/7 news operation. It would be good to know how the shift patterns are operating if so. That’s not a snidey comment, I’m genuinely interested – lots of publishers claim to be 24/7 when they are nothing of the sort, relying on goodwill to get anything online out of hours.
Good luck to them though, nothing wrong with change if it’s for the right reasons.
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I do like holdthefrontpage and think it provides a valuable service, but I wish it would avoid simply swallowing the spin sometimes. To echo the point above, I’m not saying focus on the negatives but a more accurate interpretation would be ‘Rebrand for Mirror as local editions dropped.’ It might well be the right move – I have no idea – but let’s at least present the facts neutrally.
Also, is a missing cat really as important as missing millions from council accounts? Both may merit inclusion, but I don’t think they both deserve the same space!
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24/7 news? I have been to Reigate and nobody is awake after 7pm, let alone reading websites.
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http://tinyurl.com/pf9576l
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I think to state boldly that it is ‘reporting on life 24 hours a day’ is misleading unless a reporter is actually up at 3am and uploading content of the fatal RTA as it happens – which I very much doubt.
Yes, the website may be available 24/7 but that is a very different thing indeed.
Trading standards?
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