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Regional publisher’s advertising revenues fall 4.7pc

Regional publisher Newsquest’s advertising revenues were down 4.7pc in the last quarter of 2012, its parent company’s latest financial statement has revealed.

The company’s US owner Gannett has published figures from the last three months of 2012 which show Newsquest’s total advertising revenues were down 4.7pc year-on-year.

Its classified advertising revenues fell by 5.3pc compared to the same period last year, with motors advertising down 5.8pc, employment advertising down 0.7pc and property down 9.1pc.

But its digital revenues did show a growth of 8.8pc and the statement said Newsquest’s websites attracted 76m monthly page impressions from around 10.1m unique users in December.

Victoria Dux Harker, Gannett’s chief financial officer, said in a conference call about the results, that Newsquest’s rising online revenues were “demonstrating the strength of the digital offerings tailored to their own customer needs.”

Gannett’s publishing division overall saw operating revenues increase by 3.7pc to $1.04bn, while advertising revenues were down 2pc year-on-year to $657.5m.

Gannett CEO Gracia Martore said: “Our strategy is gaining momentum, our investments are bearing fruit and we are achieving the results we expected. We enter 2013 with our businesses performing well and poised for even greater success going forward.

“We remain confident we are well positioned to achieve our goals and to continue delivering on our promise to return increased value to shareholders.”

The figures released by Gannett about Newsquest are not as detailed as those supplied by some other regional publishers.

For instance, the company has not released actual figures for advertising revenue for its Newsquest division, only the percentage change, and neither has it published a figure for overall revenues.

3 comments

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  • February 12, 2013 at 2:37 pm
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    Our strategy is gaining momentum. That doesn’t make any sense. I’ve never heard of a strategy that gains momentum. If it does make sense, it’s still nonsense. They’ve got a tough job to keep wringing that blood out of the stone

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  • February 13, 2013 at 9:39 am
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    If its anything like the looks of our local Newsquest paper down here its all over for regional news,The Argus has cut back so far it’s going backwards,with sales of the daily paper now at 15k,destroyed by Newsquest trying to make huge profits ,once a top flight daily regional to a overpriced,short staffed newspaper!

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  • February 13, 2013 at 9:40 am
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    I’m delighted that the shareholders can expect an increase in value.
    I am in no way bitter that the only thing increasing for us is workloads as we endeavour to create content for multiple platforms.
    I am also in no way bitter that we’re doing all this on the same salaries as we were in 2008.

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