16 September 2014

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Regional daily launches first new edition in a decade

A regional daily has launched its first new geographical edition in more than a decade in a bid to increase coverage on part of its patch.

The Liverpool Echo has created a Wirral edition and has recruited two new reporters to enhance its coverage of the area.

The edition will carry change front and back pages plus two inside editorial pages four days a week, with eight additional pages on Thursdays and up to 24 extra pages on Fridays.

Trinity Mirror already publishes the free Wirral News weekly title, which will continue, but the new edition will provide extra competition for Newsquest’s Wirral Globe title.

Editor Alastair Machray said the new edition was being launched because the Wirral was becoming a more popular place for tourists, businesses and families.

He said: “The Echo is Merseyside’s best-selling newspaper and we’ve been proud to serve this region for over 130 years.

“But we recognise that Wirral is changing and we need to change with it. As a destination for tourists, a base for businesses and a home for families, Wirral is getting better and getting stronger.

“We see this as an opportunity so we’re producing this new edition of the Echo to reflect the change.

“Many Wirral residents and advertisers were keen to have their own edition. But we also recognise many others have moved across the water from Liverpool and buy the Echo primarily for news and sport from their home city.”

The Wirral edition has been launched after months of planning and is the latest development at the Trinity Mirror title following the creation of a new Saturday Extra magazine and a new EchoLive rolling blog on its website.



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