A leading regional daily has taken the step of adopting a magazine-style front page in a radical relaunch that will see more emphasis on lifestyle content.
The Bristol Post unveiled its new look yesterday, with front page headlines replaced by a picture-led format.
In a message to readers, editor Mike Norton says the paper will now put more emphasis on lifestyle content, and will also aim to highlight positive news about the city.
In a separate development, freelance contributors have been told the paper will stop paying for reviews from next week.
Mike says in his email: “The paper has a brand new look. It’s bright, modern and aimed more at celebrating the city and the success of its people than accentuating what is negative about Bristol.
“As well as news and sport, there is much more lifestyle content designed to give readers indispensable, trusted advice on what to do with their time and money.
“No matter how much people think they know Bristol, the new Bristol Post strives to find new things for them to do, food for them to eat and places for them to visit, while providing expert insight in to shops, shows, products and performances
“Everything we are doing is geared towards making the Bristol Post a better proposition for our readers. Thank you for your support in recent times. I hope you continue to enjoy the paper for years to come.”
A separate email was sent on the same day to freelance contributors by features editor Tim Davey, saying the paper would no longer pay for reviews from 1 October.
“We will still continue to send out invites to review and, as normal, you will receive two tickets to attend the event,” he added.