The Press Association has won a contract to provide news and sports content for a soon-to-be-launched new version of BT.com.
The telecoms giant is relaunching its website next month with a new look that will combine news, web search and email access alongside account and billing information.
As well as accessing a range of account services including email and broadband, visitors will be able to view a range of exclusive editorial, video and picture content, to be provided by PA.
A dedicated editorial team based in London has been set up at the agency to service the site.
Nick Wong, director of online at BT Retail Consumer, said: “The new BT.com website is part of BT’s commitment to help our customers get even more value out of the time they spend online.
“By combining the latest editorial content with easy access to all their BT online services we want to make things simple and enjoyable for our customers.”
PA managing director Tony Watson said: “The agreement with PA and BT represents a significant moment in our evolution from traditional content supplier to provider and manager of multi-platform content and solutions.
“Our position at the heart of the UK media industry enables us to provide and manage a high level of premium content for BT and we’re delighted they have chosen to work with us.”
Warren Chrismas, managing editor of PA’s dedicated BT.com team, said: “We’ve assembled a team of 12 highly experienced digital editors who will create and manage compelling content across news, entertainment, technology and lifestyle channels.
“Working at PA, we’re very fortunate to have incredible resources at our fingertips.”