26 November 2014

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Online readership soars for most regional news sites

Almost every regional newspaper website in the UK recorded increases in online readership during the final six months of 2012, according to the latest report.

The ABC multi-platform figures, or ABCes, show that daily visitor figures dropped at just seven websites run by media companies, including two sites dedicated to jobhunters.

Across the networks, Iliffe News & Media – now part of Local World – recorded the biggest overall increase with 24.3pc more people and a daily average of 55,884 unique browsers logging on to read the headlines.

The Midland News Association, which publishes the Express & Star and the Shropshire Star and their associated websites, were a close second with an increase of 23.7pc, followed by Northcliffe whose network of thisis websites attracted 23pc more readers than the same period in 2011.

Northcliffe-run thisissouthwales.co.uk recorded the biggest increase in daily unique browsers of all the sites, with a boost of 53.1pc.

The Trinity Mirror Regional network saw the lowest increase at just 13.9pc.

Johnston Press maintained its position as most-visited overall with 555,584 unique browsers logging on each day, with a 22.8pc increase on the same period last year.

Johnston Press’s director of digital platforms, Alex Gubbay, welcomed the figures.

“We are very pleased to still be the biggest, and have had very strong year-on-year growth,” he said.

“Combined with the very encouraging internal figures we have for January, we feel like our website portfolio is in good shape ahead of the planned relaunch of all our local news sites over the coming months.”

Among the seven websites to report a drop in visitor numbers were two job sites – Iliffe’s Jobs Now and Johnston Press-run site jobstoday.co.uk.

Jobs Now fell 1.5pc, while jobstoday.co.uk dropped by 14.6pc to 32,484 daily unique browsers.

Other websites to see a fall in traffic included the Coventry Telegraph’s site, coventrytelegraph.net, yorkshirepost.co.uk and blackpoolgazette.co.uk.

Newsquest-run eveningtimes.co.uk, the website for the Glasgow daily The Evening Times, recorded the biggest drop in daily unique browsers, down 33.6pc to 14,085.

The full list is as follows:

Iliffe News & Media
Iliffe News & Media 55,844 24.3%
Cambridge News 23,338 22.5%
Jobs Now 2,706 -1.5%
Johnson Press
Johnston Network 555,584 22.8%
Blackpoolgazette.co.uk 16,910 -4.7%
Halifaxcourier.co.uk 9,526 6.1%
LEP.co.uk 16,854 4.5%
Peterboroughtoday.co.uk 13,711 16.6%
Portsmouth.co.uk 29,201 33.8%
Scotsman.com 100,404 6.1%
www.scotsman.com/jobs 3,305 9.1%
Sunderlandecho.com 15,653 13.2%
Thestar.co.uk 29,813 12.2%
Yorkshireeveningpost.co.uk 38,895 38.2%
Yorkshirepost.co.uk 18,479 -3.7%
www.jobstoday.co.uk 32,484 -14.6%
Kent Messenger Ltd
Kent Online (KM Group) network 24,963 21.3%
Midland News Association 
Midland News Association Network 73,787 23.7%
Expressandstar.com 54,729 22.2%
Shropshirestar.com 21,577 27.2%
Newsquest Media Group
Newsquest Network 520,256 15.8%
dailyecho.co.uk 31,438 21.8%
eveningtimes.co.uk 14,085 -33.6%
heraldscotland.com 45,090 10.0%
lancashiretelegraph.co.uk 27,741 16.1%
newsshopper.co.uk 11,953 5.0%
Oxfordmail.co.uk 15,002 23.0%
Swindonadvertiser.co.uk 16,120 13.9%
theargus.co.uk 25,515 7.8%
theboltonnews.co.uk 17,663 24.3%
thenorthernecho.co.uk 23,687 27.5%
thepress.co.uk 24,277 24.9%
thetelegraphandargus.co.uk 27,847 30.7%
Northcliffe Media Ltd
Northcliffe Digital Network 371,969 23.0%
thisisbristol 27,931 24.0%
thisisderbyshire 23,115 15.1%
thisisgloucestershire 24,429 33.3%
thisisgrimsby 15,459 19.8%
thisishull 32,072 18.7%
thisisleicestershire 28,209 14.1%
thisislincolnshire 12,912 5.3%
thisisnottingham 32,898 17.7%
thisisplymouth 23,977 17.1%
thisisscunthorpe 8,405 31.4%
thisissouthwales 18,640 53.1%
thisisstaffordshire 26,751 19.7%
Trinity International Holdings plc
Trinity Mirror Regional Network 535,045 13.9%
www.birminghammail.net 41,498 26.3%
www.chroniclelive.co.uk 34,737 7.4%
www.coventrytelegraph.net 22,945 -0.7%
www.dailypost.co.uk 16,937 29.6%
www.gazettelive.co.uk 20,832 2.0%
getreading.co.uk 12,218 N/A
huddersfieldexaminer.co.uk 14,862 N/A
www.journallive.co.uk 14,504 -1.8%
www.liverpoolecho.co.uk 78,342 24.2%
manchestereveningnews.co.uk 104,960 27.7%
www.Walesonline.co.uk 63,062 27.6%


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