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New edition launched for Trinity Mirror weekly

Scotland’s biggest selling West Coast weekly has brought out a new edition for one of the towns on its patch.

The Troon edition of The Ayrshire Post hit the streets this week and owner Trinity Mirror says the development represents a major investment in the paper.

The Post, part of Trinity’s Media Scotland division, often runs to 128 pages of which up to 17 will now be dedicated to news and features covering Troon.

The new edition is the brainchild of Ayrshire Post editor, Cheryl McEvoy and follows the launch, 21 years ago, of an edition for the Carrick geographical area covered by the title.

The new Troon edition

Said Cheryl:  “I am proud to have realised our ambition to expand at a time when the industry has never been under such pressure.

“We have a top team who have worked tirelessly on the launch and we aim to keep up the momentum.

“The extra space allows us to cover Troon not just well, but brilliantly, and our initial feedback from the readers has been exceptional.

“We have a number of exciting initiatives planned in the months ahead.”

Helena Morrow, commercial manager for Media Scotland regionals, said the bold move had been a success so far.

“The Troon edition will also help advertisers get their message across in a newspaper product that is second to none,” she said.

“Feedback has been very positive and our advertising teams have been working closely with businesses in the town.

“The launch opens up a whole new stream of revenue opportunities.”

The paper celebrated with an official launch party at Troon Concert Hall.  Troon is due to host The Open golf championship in 2016.

2 comments

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  • September 9, 2013 at 4:30 pm
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    Great to hear a new publication launching but I agree with Observer50 – that front page is disgusting. It is so busy it makes me not want to read it and the anchor has overrun the H.

    Such a stark contrast when you compare the front page of the French local, shown in another article, to that above…

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