A regional daily journalist has set herself the challenge of surviving for a year without supermarkets.
Jade Beecroft, pictured below, the deputy news editor at the Derby Telegraph, decided to avoid shopping at any supermarkets for 2013 and is blogging every day about it.
Her blog has become a weekly ‘Food You Can Trust’ column in the Telegraph and a tie-in with the advertising team has seen adverts for smaller producers sold alongside the piece – bringing in around £1,000 a week.
Instead of using supermarkets, Jade has been exploring the independent producers in Derbyshire and buying food from independent producers, farm shops and market stalls.
She said: “I had it in mind for a couple of years and each year there were reasons why I couldn’t do it but there was no reason not to do it this year.
“I wanted to see how reliant we are on them. I was probably going into Tesco and Morrisons five or six times a week.
“It is getting easier. You just don’t have the convenience of the supermarket’s opening hours and having everything under one roof.
“I am definitely enjoying it. It is a nicer way to shop and you meet people and find out where the food comes from. It gives you more respect for your food and we are wasting less because we know who made it and where it comes from.”
For the challenge, Jade will not buy food or petrol at any supermarkets, buy their products online or use their financial services and she may continue doing it into 2014.
Jade’s blog can be viewed here.