Freelance journalists are more motivated by lifestyle benefits than money, a new survey has revealed.
The study by Parasol, provider of payroll and outsourced employment services for freelancers, asked thousands of its users to name their favourite thing about their choice of working arrangement.
A total of 76pc of respondents working in the media cited lifestyle factors such as freedom and flexibility (44pc), variety of working on different projects (22pc) and work-life balance (10pc).
In contrast, only 24pc of media freelancers said earning potential was the main attraction.
Parasol managing director Derek Kelly said: “These findings provide a fascinating insight into the mindset and motivation of today’s freelancer.
“In the time-pressured world of 2013, freedom from the rigidity of ‘traditional’ employment – and the subsequent ability to assert greater control over working patterns – is a major draw.
“In many cases, freelancers are driven by a determination to enjoy greater flexibility and an improved work-life balance.
“Forward-thinking organisations that can find ways to offer these benefits will have a better chance of retaining their best thinkers and discouraging them from going down the contracting route.”