A regional daily which is putting up its cover price by 44pc says it will give readers an extra 100 pages across the week.
The Lancashire Telegraph is raising its cover price next week from 45p to 65p from Monday to Friday as it relaunches the paper with new supplements and more news and sport.
The move will see around 100 extra pages in the title over the course of a week, including a new 40-page Weekend supplement, which will see the Saturday cover price rise to 80p.
It is the latest Newsquest title to unveil a steep rise in cover prices after The Northern Echo this week announced its price would increase from 50p to 65p from Monday to Friday and from 80p to 90p each Saturday.
Other Newsquest dailies which have raised cover prices recently have included The Argus in Brighton and the Bournemouth Echo, as the publisher has appeared to favour this strategy as a way of recouping lost circulation revenues.
He wrote: “We’re implementing the changes because we want to retain your loyalty – and because we need to meet the challenges of an ever-tougher market for regional newspapers.
“Traditional advertising platforms, which allowed us to bring you an unrivalled local news service, have suffered greatly during the economic downturn.
“This, combined with the digital information revolution, which has meant that anyone, anywhere can access news in many different formats, has provided a significant challenge for your local newspaper.
“Now we need to fully meet that challenge, and to that end we are taking on more staff as well as almost doubling the local news coverage in the paper. However, this investment in additional content, staff and pages has to be funded.
“As a result the Lancashire Telegraph will be increasing its cover price to 65p Monday to Friday from June 3, using much of the price rise to fund this major investment. The Saturday edition, with the new Weekend magazine and 7-day TV Guide, will be 80p.
“I hope you understand the reasons for our new strategy and enjoy your bigger, improved Lancashire Telegraph. Let me know what you think. We value and need your support.”
New supplements in the paper will include a community pull-out with district news and features, a 12-page pull-out on amateur sport, a new nostalgia pull-out and an expanded entertainment pull-out.