Two regional dailies have launched limited edition playing cards to celebrate a new art trail featuring gorillas.

The Eastern Daily Press and Norwich Evening News have created the playing cards which feature each of the 54 apes on the GoGoGorillas! trail in Norwich.

The outdoor art trail features decorated gorillas in locations around the city, including one outside Archant’s head office, and the playing cards feature each of the 54, with the Freddie Mercury and Alan Partridge-inspired apes being the jokers.

Readers can buy a set of the playing cards for a discounted price by collecting six tokens from the papers.

Editor Nigel Pickover, right, joins Lord Mayor Keith Driver, left, to launch the gorillas playing cards, with the 'Aped Crusader' which is situated outside the Archant head office.

Norwich’s Lord Mayor joined editor Nigel Pickover in a game of cards to launch the pack and said it was great how people across the city had supported the project, which raises money for charity.

Said Nigel: “It was a thrill that we could give the first citizen of Norwich one of the first packs of our GoGoGorillas! cards.

“We hope lots of people will enjoy the GoGoGorillas! cards as a great souvenir of this special summer in Norwich which will help boost the funds of two great charities.”

The packs of cards have already proved a hit with readers who snapped up 700 of them in the first few days.

They are available for a special price of £3.50 if readers collect six tokens from the papers or for £7 without tokens.

The GoGoGorillas! trail runs until 7 September and is raising funds for Break and the Born Free Foundation.