A South West newspaper published four special collectors’ editions to mark the Olympic torch making its way through the county.
The North Devon Journal printed four editions of the paper with a wrap-around shot of the torch passing through the paper’s main towns Bideford, Barnstaple, Holsworthy, and Ilfracombe.
The Ilfracombe edition showed the very moment Jonathan Edwards burst into tears as he ran past his childhood home.
It is the first time the paper has produced a wrap cover and it proved a hit in the community, with several shops selling-out in one day.
Editor Chloe Hubbard said: “We planned in advance where the photographers would be to ensure we had the perfect shot for each wrap. Inside each edition we had coverage from reporters on the ground in each town/village the flame passed through – we all mucked in, making sure every avenue was covered.
“The Ilfracombe edition shows the very moment former triple jumper Jonathan Edwards bursts into tears as he runs past his childhood home.
“We’ve billed it around the towns as “Don’t Miss Our Olympic Torch Collectors’ Edition” – I’m hoping we’ll sell a load.”
The paper sold out in several newsagents on the Thursday, and by Saturday most of the major supermarkets in the area were also sold-out.
Praising the Journal’s work on his blog former newspaper editor Peter Sands wrote: “Good front and back wraparounds are rare in newspapers. The story has to be big enough to warrant the show and the picture has to be good enough to justify running across two pages.
“So well done to the North Devon Journal in using four first class wraps on the same day. I am not sure this has ever been done before.”