‘How do you cover a story that’s been everywhere?’ is a dilemma all editors have faced from time to time.
But a South Yorkshire free weekly still managed to come up with a novel approach to the floods that have been dominating headlines in the county this week.
The Dearne Valley Weekender splash which hit the streets yesterday was the brainchild of sub-editor Bob Evans.
He said the idea came into his head during a “sleepless night” as he agonised over to tackle the story.
Bob told HTFP: “I was having a sleepless night, having not had a glass of wine or two, and was thinking what I could do with the front page, bearing in mind it had been covered all over the country.
“It came into my head but I didn’t know whether it would work, so I came in early and mocked it up, showed new Rotherham Advertiser group editor Andrew Mosley and he liked it.”
Based in Mexborough, the Weekender is a free weekly paper delivered through 49,111 letter boxes across the Dearne and Don Valleys with a further 4,000 supermarket pick-ups.
It is part of the family-owned Garnett Dickinson group which also includes the Advertiser and the Rotherham Record.