Trinity Mirror has created a new senior editorial role overseeing user-generated content on its regional titles.
Jo Kelly, currently social media and communities editor for the Liverpool Echo and associated weeklies, is to become communities editor for Trinity Mirror Regionals.
Her role will include working with editors to develop a “reliable, high quality flow” of user-generated content for use in newspapers and on websites.
Jo, pictured left, will also aim to help newsrooms to set up networks of community contributors and be responsible for spreading “best practice” throughout the group. She will report to TMR editorial director Neil Benson.
Said Neil: “Over the past year, Jo has done an exceptional job in reaching out to individuals and organisations on Merseyside and organising them into a highly-effective team of regular contributors, whose content has enhanced our products, making them more relevant to the local community.
“’Localness’ is the heart of the regionals business, and Jo’s appointment will enable us to forge even stronger links with the communities we serve.”
She moved to the Liverpool Echo in February 2009 to become a member of the newly-formed Web and Data Development team before moving into her current role.