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Tindle claims 48pc sales rise after weekly’s relaunch

Tindle Newspapers is claiming a sales increase of 48pc for a flagship weekly which was relaunched as seven hyperlocal papers.

The South London Press was relaunched as seven new titles last month and the publisher says the number of copies sold is continuing to rise.

Sales for the week ending 6 July were up 48pc on the average pre-launch figures, with each of the hyperlocal titles continuing to show an increase in sales.

Peter Edwards, managing director of South London Press, expressed his delight that five weeks after the launch excitement had died down, “…the people of our local communities are turning to these titles in increasing numbers and was a tribute to Hannah Walker and her team for the papers they and the rest of the staff had created from a standing start.”

The titles, dubbed the ‘Magnificent Seven’ are circulating in Streatham, Brixton, Wimbledon, Wandsworth, Dulwich, Deptford & New Cross and Forest Hill & Sydenham.

Last month, Tindle Newspapers said the relaunch had resulted in an increase in circulation of 35pc – with sales increases ranging from 69pc to 28pc.

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  • July 24, 2012 at 5:17 pm
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    I edited a weekly newspaper for Tindle in Lancashire for 10 years, then he secretly pulled the plug on everybody and sold us out to the opposition. It’s time to get real. With so many social problems in the UK, the country needs a vibrant and diverse newspaper industry. Having one man own so many titles and the rest of the print media in the grip of corporate giants is only going to make matters much worse. Too many journalists today are frightened to write what they really think in case its upsets their employers. When we had the first Gulf War (1991), Sir Ray sent a memo around to all his editors telling us how he wanted the conflict reported. How did I feel? Disgusted. What did I do? Nothing! He was saying “we’re at war, let’s get on with it!” And that was before any casualties came in. That sort of attitude is completely wrong in a democratic society. We need to see more competition between the media again. I don’t know how best to achieve that, but after 33 years in the business I am coming round to thinking that some kind of state aid will be necessary to prop up what’s left of newspapers. After all, the BBC gets it. Certainly, capitalism has clearly failed the many fine young professionals now entering the industry. Before you all shout “KGB”, remember that the old Fleet Street gang enjoyed state aid for many years in the form of newsprint subsidies and Spanish practices. And oh yes, you can print my name.

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  • July 25, 2012 at 11:39 am
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    A success story! Congratulations to those involved.

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