Tindle Newspapers is claiming that sales of its flagship weekly the South London Press have risen by 35pc since its relaunch as a series of hyperlocal titles.
The seven seven separate hyperlocal titles were launched earlier this month in key areas of the existing SLP patch.
The so-called ‘Magnificent Seven’ are now circulating in Streatham, Brixton, Wimbledon, Wandsworth, Dulwich, Deptford & New Cross and Forest Hill & Sydenham.
Tindle has now published sales figures for five of the seven areas, with sales increases ranging from 69pc to 28pc.
The company said that in the first week, net copy sales for the new paid-for editions compared to the previous week’s sales for the SLP were as follows:
Forest Hill & Sydenham +69pc
Deptford & New Cross +30pc
Tindle said that overall the net number of copies of all editions of South London Press showed a 35pc increase over the previous week despite it being the Jubilee Bank Holiday week and school half term.
Managing director Peter Edwards said: “Previously, holidays of this nature have resulted in a sales decline of anything up to 25pc compared to the previous week, so to go 35pc in the opposite direction is quite a remarkable achievement.”
“This is a result that once again justifies Sir Ray Tindle’s belief in the hyperlocal newspaper publishing model.”