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Star goes broadsheet to mark Kate’s visit

A regional daily published its first broadsheet edition since 9/11 yesterday to mark a visit by the Duchess of Cambridge.

The former Kate Middleton’s visit to Suffolk saw the Ipswich Star revert to the larger format it initially abandoned in the 1980s.

The move enabled it to publish a wrap-around front cover featuring a full-length full portrait photograph of the Duchess during her visit.

As well as the broadsheet edition, published the day after the visit, the Archant Suffolk-owned title also printed a live late edition on the day itself.

The Duchess was in town on Monday officially to open the £3m East Anglia’s Children’s Hospices Treehouse centre, paid for in part thanks to donations from Star readers.

The Star followed the usual morning print run with a special late edition, featuring seven pages of photographs and reports, which was on sale in Ipswich by mid-afternoon.

The following day’s broadsheet edition included a commemorative eight-page supplement.

Star editor Nigel Pickover, who was at the hospice for the royal visit, said: “When I met Kate and told her we had printed a late special edition to mark her arrival, she was thrilled – and wanted a copy of the eight-page special sent to her. In the post, first class, Ma’am!”

3 comments

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  • March 22, 2012 at 2:18 pm
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    Great picture, shame the masthead was exactly the same colour as te background. A good example of when photoshop should be used to remove a bit of a background. FAIL

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  • March 26, 2012 at 11:01 am
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    Simon – I think you are being a tad harsh. Do you honestly think that detail cost the Star any lost sales? I’m no subbing expert and I know we’re in the business of making papers the best we possibly can, but I think you’re being a touch pedantic.

    I’m starting to wonder more and more if people/readers are actually that bothered about what newspapers look like and how they are designed. Maybe we as journos worry far too much about it ourselves?

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  • March 26, 2012 at 11:09 am
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    Simon says fail for colour flaw. I don’t like letters in headings without any proper gap (the double l in Wills). Do the readers care about either? Probably not.

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