Regional publishers Archant and Trinity Mirror were among the winners as the latest set of licence to run local TV channels were handed out.
Ofcom has given Norfolk-based Archant a licence to run Mustard TV in Norwich, while a partnership between Made TV and Trinity Mirror’s the South Wales Echo has been awarded the licence for Cardiff.
A further licence awarded today sees Made TV partnering with press agency the South West News Service to run a channel for Bristol, which will have a director at the agency, Martin Winter, as its station manager.
They have been awarded part of the government’s plans to roll out local TV, with former deputy editor at Brighton’s The Argus, Frank Le Duc, leading news coverage for a channel in Brighton which won its bid earlier this month.
Norwich’s Mustard TV is set to start broadcasting in autumn next year on Channel 8 after its launch as an online channel next January.
Archant said the channel would aim to provide five times as much airtime to Norwich news each weekday than the existing coverage by BBC East and ITV Anglia and it will also broadcast its flagship magazine programme The Mustard Show.
Mustard Chairman, Johnny Hustler, who is Archant Anglia MD, said: “We are delighted to have been given this opportunity to extend the valuable service we have been providing to the people of Norwich and Norfolk for the past 160 years through our printed and digital publications such as the EDP and Evening News.
“We look forward to producing a station which will highlight a wide range of local issues, stimulate well-informed debate and motivate local people to engage.”
The channel will be on air from 6am to midnight, seven days a week, providing access to the latest news, weather and traffic information, along with entertainment shows and documentaries.
Mustard MD, Fiona Ryder said: “Our vision is for Mustard to be seen as a community asset: a local broadcast service that reflects life and champions community concerns and gives viewers a new voice. We will partner with academic institutions, local businesses and production companies to ensure that Mustard is an authentic local service made by and for the people of Norwich.
“As part of Archant, one of the UK’s largest independently owned regional media groups, with its group head office in Norwich, Mustard is uniquely positioned to sustain a local commercial television service for the city and the surrounding area.
“It will draw on its long-established media resources, especially in the delivery of high-quality journalism across a range of media channels, commercial sales, sponsorship and back office support.”
The Cardiff channel, which will be called Made in Cardiff, aims to start broadcasting next March.
Its application said it would have its own team and be editorially independent, despite its partnership with the South Wales Echo.
The channel aims to broadcast 24 hours a day, seven days a week, with a mix of local programming and other content.