A regional daily has defied the gloom surrounding the industry by launching a new edition for part of its patch.
The Grimsby Telegraph’s Cleethorpes and Villages edition hit the newsstands yesterday and aims to provide enhanced coverage of the North Lincolnshire seaside town.
The new edition has a dedicated reporter and has been launched after analysis of the Telegraph’s readership in a bid to meet the needs of its distinct communities.
It will cover Cleethorpes and the surrounding villages of Humberston, New Waltham, Waltham, Holton-le-Clay, North Thoresby, Ashby-cum-Fenby, Barnoldby-le-Beck, Tetney and Marshchapel, while the usual edition of the Northcliffe Media title will be available for other areas.
Editor Michelle Lalor said: “In North East Lincolnshire, more people buy a copy of the Grimsby Telegraph every day than all the national newspapers put together – an amazing fact which shows just how popular our publication continues to be and we thank all our loyal readers and advertisers.
“We are continually looking for ways to engage these readers and advertisers more, to satisfy their needs in a changing market place and provide a daily product which continues to be relevant and interesting.
“The market place in North East Lincolnshire is great, but very different. We have communities with increasingly different habits, lifestyles and interests. This has actually become more evident in recent years.
“We spent time analysing data and readership and as a result have decided that there is a desire for communities to have their news presented in a different way and with a different priority within the newspaper.
“The idea of a new edition was born – one that reflects the lifestyles of our communities in Cleethorpes and the villages around the resort, while still ensuring that their hunger for news from right across the area was met.”
She added the idea for the new product had been mentioned to a number of readers and newsagents and had been met with a positive response.