Regional newspapers are set to benefit from a free live blog that the Press Association has launched onto its newswire.
The live blogging services will be available to all of the news agency’s newswire customers for free, ahead of the Diamond Jubilee celebrations.
PA has been producing live blogs for digital customers since 2010 – however this is the first time the news agency has offered the content as part of its newswire subscription.
Regional publishers will be able to tailor customisable live blogs around major national events blogs for a local audience by adding their own words, images and videos – as well as user-generated content from social media platforms.
Group managing editor Alan Marshall said: “There is a great opportunity here, particularly for the regional press, to attract web traffic, build new audiences and develop their own live blogging methods.
“The beauty of these blogs is their flexibility to be tailored with local angles around major national news stories, and their ability to engage with readers in real-time.
“The Diamond Jubilee programme is the ideal time to test out live blogging as it’s a huge national story with almost unlimited local angles. We’re encouraging our wire customers to give it a go and see what they can achieve.”
The initiative, in partnership with platform provider ScribbleLive, is aimed at helping wire subscribers test their audience’s appetite for live content and build new online audiences.
The blogs contain a core of rolling live news from PA which can either be run directly on subscribers’ websites, or used as a basis for their own live blogging.
Customers who sign up for the service will also be able to access training and support to allow their journalists to make best use of the content and technology.