Comments on: Northcliffe axes two weeklies as new edition launched http://www.holdthefrontpage.co.uk/2012/news/northcliffe-axes-two-weeklies-as-new-edition-launched/ The home of UK regional journalism news and jobs Fri, 24 May 2013 15:38:12 +0000 hourly 1 By: Scott http://www.holdthefrontpage.co.uk/2012/news/northcliffe-axes-two-weeklies-as-new-edition-launched/#comment-21275 Scott Mon, 11 Jun 2012 11:52:46 +0000 http://www.holdthefrontpage.co.uk/?p=1629743#comment-21275 Above all else though, small advertisers who want to target local sales won't be able to afford the higher rates if advertising which will follow, or they will realise their adverts are less well targeted and thus less effective. Whichever way you look at it it's a huge loss for the local community and their businesses Above all else though, small advertisers who want to target local sales won’t be able to afford the higher rates if advertising which will follow, or they will realise their adverts are less well targeted and thus less effective. Whichever way you look at it it’s a huge loss for the local community and their businesses

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]]> By: Last one out - switch off the light http://www.holdthefrontpage.co.uk/2012/news/northcliffe-axes-two-weeklies-as-new-edition-launched/#comment-21271 Last one out - switch off the light Mon, 11 Jun 2012 11:24:18 +0000 http://www.holdthefrontpage.co.uk/?p=1629743#comment-21271 Firstly - what head office - it's now a staff of two!!!! I don't really know why northcliffe (used to warrant a Capital "N" not any more) even bother to release this junk other than to keep some PR company on contract! Firstly – what head office – it’s now a staff of two!!!!
I don’t really know why northcliffe (used to warrant a Capital “N” not any more) even bother to release this junk other than to keep some PR company on contract!

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]]> By: Spanner http://www.holdthefrontpage.co.uk/2012/news/northcliffe-axes-two-weeklies-as-new-edition-launched/#comment-21256 Spanner Mon, 11 Jun 2012 09:57:34 +0000 http://www.holdthefrontpage.co.uk/?p=1629743#comment-21256 More of this to come. Free weeklies founded on property advertising rapidly don't work any more. Turn them into paid for weeklies with lower print run and less waste makes sense. Just a shame Northcliffe's team in the South West did not understand this when they retreated from Weston and Clevedon. More of this to come.

Free weeklies founded on property advertising rapidly don’t work any more.

Turn them into paid for weeklies with lower print run and less waste makes sense.

Just a shame Northcliffe’s team in the South West did not understand this when they retreated from Weston and Clevedon.

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]]> By: Scott http://www.holdthefrontpage.co.uk/2012/news/northcliffe-axes-two-weeklies-as-new-edition-launched/#comment-21253 Scott Mon, 11 Jun 2012 09:34:20 +0000 http://www.holdthefrontpage.co.uk/?p=1629743#comment-21253 Say goodbye to your advertisers ... Say goodbye to your advertisers …

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]]> By: Long Gone http://www.holdthefrontpage.co.uk/2012/news/northcliffe-axes-two-weeklies-as-new-edition-launched/#comment-21250 Long Gone Mon, 11 Jun 2012 08:59:22 +0000 http://www.holdthefrontpage.co.uk/?p=1629743#comment-21250 The usual Northcliffe smoke and mirrors, masking a cost-cutting HQ directive which will no doubt allow the 'management team' at the top to suggest to the City, once more, that they are 'growing profits'. They are doing nothing of the sort and any growth in profits for Northcliffe is simply cost cut upon cost cut. Those profits will rise further very shortly when the new diktat to only spend a fixed proportion of revenues on editorial costs starts to bite too.....result = happy shareholders and trashed titles. To use the official language of Northcliffe these days - show me t'chuffin money! The usual Northcliffe smoke and mirrors, masking a cost-cutting HQ directive which will no doubt allow the ‘management team’ at the top to suggest to the City, once more, that they are ‘growing profits’.
They are doing nothing of the sort and any growth in profits for Northcliffe is simply cost cut upon cost cut.
Those profits will rise further very shortly when the new diktat to only spend a fixed proportion of revenues on editorial costs starts to bite too…..result = happy shareholders and trashed titles.
To use the official language of Northcliffe these days – show me t’chuffin money!

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]]> By: DAVE http://www.holdthefrontpage.co.uk/2012/news/northcliffe-axes-two-weeklies-as-new-edition-launched/#comment-21240 DAVE Mon, 11 Jun 2012 08:09:12 +0000 http://www.holdthefrontpage.co.uk/?p=1629743#comment-21240 Are the Target staff staying on or getting the boot? Are the Target staff staying on or getting the boot?

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