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Midlands newspapers launched the old fashioned way

A company that has launched three new paid-for newspapers in the Midlands went to town to mark two of the titles hitting shops.

The Kettering Extra and The Corby Extra were launched today by Extra Newspapers which is to offer recruitment advertising and jobs listings free of charge in the fortnighly titles.

The company promoted the ‘hyperlocal’ papers in the two Northamptonshire towns by using a team of news vendors dressed in traditional 1930s clothes to tell local citizens all about the papers which will have a start-up circulation of 10,500 and a cover price of 50p.

A Wellingborough edition will be launched on 18 April.

Managing director Stuart Parker said the papers are designed to appeal to the traditional newsprint reader as well as the younger, digital savvy readership.

Said Stuart: “Each one will be wholly dedicated to hyper-local news – with companies and communities invited to contribute their news, views and event details to their local Extra paper.”

The three Northamptonshire titles will be edited by Judith Halliday, a former Derby Telegraph journalist now based in the area.

In announcing the launch of the titles last month she said circulation areas would be tight and the news content hyper-local, adding that ‘extra aims to prove that small and local can be beautiful.’

Further launches are planned in the South East and Lancashire.



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  • April 5, 2012 at 9:17 am

    Small, local, weekly, paid for, not owned by a Plc – it’s back to the future folks.

    Good luck to them !

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  • April 5, 2012 at 5:28 pm

    Love the approach, this needs supporting, 360 degrees – if this is a success a lesson to be learned maybe here, ‘back to the future’ perfect!

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